Strategic Social & Digital Growth Lead

Howard University; Washington, Baltimore (District of Columbia, MD); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Health & Wellness

PTO & Holidays

403(b) with company match

Professional Development

Tuition reimbursement

Career advancement

Wellness programs

Commuter benefits

Vibrant company culture

Job summary

Howard University is seeking a Senior Manager of Social & Digital Strategy to translate institutional priorities into compelling, platform‑specific digital content. You will lead editorial direction, content planning, and multimedia storytelling across social channels to strengthen the University’s brand and engagement with students, alumni, and partners.

The role requires strategic thinking, strong writing, and collaboration with campus partners, vendors, and the Office of University

Qualifications

• Bachelor’s degree or equivalent in marketing, communications, or related fields with extensive social media experience.
• Minimum 7 years in social media, digital strategy, or marketing within large organizations, preferably higher ed.
• Ability to travel and work outside normal hours as needed.

Responsibilities

• Develop and execute integrated social media strategies aligned with University priorities.
• Lead content planning, editorial direction, and multimedia storytelling across platforms.
• Coordinate campaigns, analytics, and reporting for leadership visibility.
• Collaborate with vendors, photographers, and campus partners to ensure brand consistency.

Skills

Social media strategy

Editorial direction

Content planning

Analytics

Leadership

Education

Bachelor’s degree in marketing, communications, public relations, digital media, or related field

7+ years of relevant professional experience in digital communications or social media

Tools

Canva

Microsoft Office

Job description

Howard University is seeking a Senior Manager of Social & Digital Strategy to translate institutional priorities into compelling, platform‑specific digital content. You will lead editorial direction, content planning, and multimedia storytelling across social channels to strengthen the University’s brand and engagement with students, alumni, and partners.

The role requires strategic thinking, strong writing, and collaboration with campus partners, vendors, and the Office of University