Strategic Social Media Manager — Brand Growth

Cengage Group; Cheyenne (WY); Remoto; USD 67.000 - 107.000; Tempo pieno

Descrizione del lavoro

Cengage Group, a global edtech company, is seeking a Social Media Manager to blend creative storytelling with data-driven insights and elevate brand presence. You will lead social strategies across platforms, collaborating with marketing and creative teams, managing calendars, monitoring performance, and optimizing campaigns to drive reach and engagement in a fast-paced environment.

The role requires a minimum of 5 years of experience leading social media for a brand, strong writing and

Competenze

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment, bonus points for familiarity with the education sphere.
• Confirmed experience developing and implementing social media strategies and campaigns.
• Strong understanding of platform algorithms, trends, and standards.
• Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights).
• Basic knowledge of paid social media advertising and campaign optimization.
• Excellent writing, editing, and storytelling skills.
• Strong analytical skills with the ability to interpret performance data and recommend improvements.
• Exceptional organization, time management, and multitasking abilities.
• Strong collaboration and communication skills.

Mansioni

• Develop and implement a comprehensive social media strategy aligned with brand and marketing goals.
• Assess and evaluate social media calendars across teams to fit master brand channels.
• Assist in development and maintenance of master-brand social content calendar.
• Plan, create, and publish content across platforms (LinkedIn, Instagram, Facebook, X, TikTok).
• Handle day-to-day social media operations, including calendars and posting schedules.
• Monitor social channels, respond to comments, and foster audience engagement.
• Analyze performance metrics and optimize campaigns for reach and engagement.
• Collaborate with creative teams and stakeholders to produce high-quality content.
• Partner with internal teams to amplify campaigns and events.
• Stay current on social trends and best practices to keep content fresh.
• Handle paid social campaigns in partnership with media teams, including targeting and tracking.
• Ensure brand consistency across all channels.
• Track competitor activity and identify differentiation opportunities.
• Handle multiple projects and deadlines in a fast-paced environment.

Conoscenze

Social media strategy

Content creation & storytelling

Analytics & insights

Cross-functional collaboration

Written communication

Formazione

Bachelor’s degree

Strumenti

Sprout Social

Hootsuite

Social platform analytics

Descrizione del lavoro

Cengage Group, a global edtech company, is seeking a Social Media Manager to blend creative storytelling with data-driven insights and elevate brand presence. You will lead social strategies across platforms, collaborating with marketing and creative teams, managing calendars, monitoring performance, and optimizing campaigns to drive reach and engagement in a fast-paced environment.

The role requires a minimum of 5 years of experience leading social media for a brand, strong writing and