Strategic Trade Marketing Leader: Platforms & Partnerships

Brown-Forman; Louisville (KY); Hybride; USD 90 000 - 130 000; Plein temps

Résumé du poste

Brown-Forman Corporation in Louisville, KY is seeking a Trade Marketing Manager to align brand strategy with commercial execution across field sales. You will lead multi-million-dollar promotions, optimize POS and coupon platforms, and mentor a Senior Trade Marketing Specialist.

This role travels and collaborates across Off-P Premise, On-Premise, Finance, IT and Legal to drive innovative, digital-forward processes. On-site Monday-Thursday; Fridays remote.

Qualifications

• 5+ years in marketing, commercial, sales, or trade marketing in CPG or Beverage Alcohol.

Responsabilités

• Oversee high-level agency governance, onboarding, MSAs, and SOWs for promotional partners (POS, Coupon agencies).
• Lead long-term platform strategy and adoption of B2B ordering platforms and promotional tools for field sales teams.
• Drive evolution of couponing frameworks to digital-forward offers (QR/MIR/TIR).
• Oversee POS inventory logistics and day-to-day agency operations.
• Serve as central connector across Off-Premise, On-Premise, Customer Marketing, Brand, Finance, IT, and Legal teams.
• Spearhead trade marketing branding and communications, including national series and newsletters.
• Proactively streamline processes with a Progress over Perfection mindset.
• Lead and mentor Senior Trade Marketing Specialist and manage workload/performance.

Connaissances

Leadership

Strategic planning

Agency management

Financial acumen

Change management

Presentation skills

Cross-functional

MS Office

Outils

MS Office

Google Workspace

Description du poste

Brown-Forman Corporation in Louisville, KY is seeking a Trade Marketing Manager to align brand strategy with commercial execution across field sales. You will lead multi-million-dollar promotions, optimize POS and coupon platforms, and mentor a Senior Trade Marketing Specialist.

This role travels and collaborates across Off-P Premise, On-Premise, Finance, IT and Legal to drive innovative, digital-forward processes. On-site Monday-Thursday; Fridays remote.