Trade Marketing Leader: Platform Strategy & Partnerships

Brown-Forman Corporation; Louisville (KY); On-site; USD 90,000 - 130,000; Full time

Job summary

Brown-Forman Corporation is seeking a Trade Marketing Manager to bridge brand strategy and commercial execution, optimizing multi‑million‑dollar promotional platforms and leading a direct report. You will align Off‑Premise, On‑Premise, and field teams to drive a cohesive trade strategy and best‑in‑class trade tools.

The role demands leadership across agencies, strong financial acumen, and excellence in communicating with senior leaders, while traveling as required.

Qualifications

• At least 5 years of progressive marketing, commercial, sales, or trade marketing experience in CPG or Beverage Alcohol.
• Proven experience or strong readiness to directly lead, coach, and manage direct reports and cross‑functional project teams.
• Demonstrated success in managing strategic agency partnerships, contract/SOW negotiations, RFP processes, and multi‑million‑dollar promotional inventory systems.
• Strong commercial math, financial acumen, and analytical capabilities to evaluate promotional mechanics and ROI.
• Track record of driving organizational change management and navigating ambiguity with a solutions‑oriented approach.
• Outstanding verbal, written, and presentation skills with the ability to present strategies to large regional audiences and senior leaders.
• High proficiency across multiple commercial technology platforms and standard business software (Microsoft, Google Workspace).
• Must be willing and able to travel as required by business needs.

Responsibilities

• Oversee strategic agency governance, MSAs, and SOWs with key promotional partners.
• Lead the long‑term platform strategy, rollout, and user adoption of B2B ordering platforms and promotional tools.
• Drive the couponing framework and replace manual workflows with digital offers that drive trial and ROI.
• Oversee POS inventory logistics, agency operations, and large transitions to ensure continuity.
• Serve as central connector across Off‑Premise, On‑Premise, Customer Marketing, Brand, Finance, IT and Legal teams.
• Spearhead trade marketing branding and communications, including national series and newsletters.
• Challenge and improve established processes with a Progress over Perfection mindset.
• Lead, coach, and mentor the Senior Trade Marketing Specialist; manage workload and performance.

Skills

Leadership

Cross-functional collaboration

Agency management

Financial acumen

Analytical capabilities

Presentation skills

Travel willingness

Tools

Microsoft Office

Google Workspace

Job description

Brown-Forman Corporation is seeking a Trade Marketing Manager to bridge brand strategy and commercial execution, optimizing multi‑million‑dollar promotional platforms and leading a direct report. You will align Off‑Premise, On‑Premise, and field teams to drive a cohesive trade strategy and best‑in‑class trade tools.

The role demands leadership across agencies, strong financial acumen, and excellence in communicating with senior leaders, while traveling as required.