Strategic Trade Marketing Lead

ARI (Axcel Recruiting Inc.); Texas; Presencial; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

A leading recruitment agency is seeking a Customer Marketing Manager responsible for managing trade marketing strategies and budgets within the consumer packaged goods industry. The ideal candidate will have a minimum of 6-8 years of experience in sales or marketing, strong analytical skills, and proficiency in Excel. This role involves close communication across various functions to drive business improvement and sales execution.

Formación

• Minimum 6-8 years of experience in consumer packaged goods sales.
• Experience as a National/Regional Sales Manager is preferred.
• Background in Customer Marketing is a plus.

Responsabilidades

• Develop and execute trade marketing strategies.
• Analyze competitive landscape and identify market opportunities.
• Manage the trade promotion budget and evaluate its effectiveness.
• Coordinate with sales to develop customer-specific business plans.

Conocimientos

Analytical skills

Strategic planning

Communication skills

Project management

Knowledge of CPG industry

Presentation skills

Excel proficiency

Financial analysis

Educación

Bachelor's degree in Marketing, Business or related field

MBA preferred

Herramientas

Excel

PowerPoint

Word

Descripción del empleo

A leading recruitment agency is seeking a Customer Marketing Manager responsible for managing trade marketing strategies and budgets within the consumer packaged goods industry. The ideal candidate will have a minimum of 6-8 years of experience in sales or marketing, strong analytical skills, and proficiency in Excel. This role involves close communication across various functions to drive business improvement and sales execution.