Trade Marketing Manager

Sigma; Phoenix (AZ); On-site; USD 90,000 - 120,000; Full time

Job summary

Sigma in Phoenix, AZ is hiring a Trade Marketing Manager to design and execute channel campaigns, analyze consumer and category insights, and align brand and shopper strategies with overall category goals.

You will partner with Marketing, Innovation, and Sales to drive profitability, manage promotions, and guide pricing and trade programs across the assigned area. This is a manager-level role responsible for cross-functional collaboration and data-driven decision making.

Responsibilities

• Design, implement, and execute channel/customer campaigns, objectives, insights, and shopper strategy with data-driven recommendations.
• Define business strategy by category and identify opportunities for growth and product rationalization.
• Develop and manage marketing initiatives, advertising plans, and campaign launches in collaboration with stakeholders.

Job description

POSITION SUMMARY

As a manager-level position in the Trade Marketing department, the Trade Marketing Manager will develop and implement Trade Marketing initiatives for assigned area(s), aligning with company objectives, Central Category, Trade Marketing & Shopper guidelines, policies, and programs. The Trade Marketing Manager will serve as the liaison between Marketing, Innovation, Sales, and the assigned area(s).

ESSENTIAL JOB FUNCTIONS

• Design, implement, and execute channel/customer campaigns, objectives, Consumer / Category insight, Category, Trade & Shopper Strategy, methodologies, and global tools; manage brand performance; communicate, collaborate, and present information; provide recommendations based on data
• Define Business Strategy by Category; monitor unoccupied market niches; advise opportunities (i.e., quick profit, middle & long-term vision actions); propose criteria and calendar to product rationalization
• Develop, implement, and manage marketing initiatives, final marketing and advertising plan, and campaign launch; collaborate with assigned stakeholder(s) ; evaluate impact of innovation products implemented in the channel and customer; recommend strategy implementation
• Forecast new products, including rolling booking based on analysis; ensure analysis of sales volume, new customers, price, and profitability; generate Demand Planning for Campaigns, New Products, and Promotions
• Validate profitability of trading conditions; recommend pricing proposal; generate guidelines for prices; manage promotional and portfolio strategies, incentives, and project implementation
• Co-design Brand Activation Plan at POS; manage POP, merchandising, inventory, and new products/promotion availability; recommend shopper insights