Customer Marketing Manager

ARI (Axcel Recruiting Inc.); Texas; On-site; USD 90,000 - 120,000; Full time

Job summary

A leading recruitment agency is seeking a Customer Marketing Manager responsible for managing trade marketing strategies and budgets within the consumer packaged goods industry. The ideal candidate will have a minimum of 6-8 years of experience in sales or marketing, strong analytical skills, and proficiency in Excel. This role involves close communication across various functions to drive business improvement and sales execution.

Qualifications

• Minimum 6-8 years of experience in consumer packaged goods sales.
• Experience as a National/Regional Sales Manager is preferred.
• Background in Customer Marketing is a plus.

Responsibilities

• Develop and execute trade marketing strategies.
• Analyze competitive landscape and identify market opportunities.
• Manage the trade promotion budget and evaluate its effectiveness.
• Coordinate with sales to develop customer-specific business plans.

Skills

Analytical skills

Strategic planning

Communication skills

Project management

Knowledge of CPG industry

Presentation skills

Excel proficiency

Financial analysis

Education

Bachelor's degree in Marketing, Business or related field

MBA preferred

Tools

Excel

PowerPoint

Word

Job description

Customer Marketing Manager - thought leadership position that owns the customer and is responsible for converting consumer marketing strategies into executable strategic/tactical sales plans. The Customer Marketing Manager provides leadership in terms of the development and execution of trade marketing strategies within assigned areas of responsibility. Position focuses on creation, implementation, and coordination of the trade marketing plan in terms of merchandising, assortment, pricing, and shelf management and ensuring alignment with overall corporate objectives. Position requires close communication with sales, marketing, finance, manufacturing, distribution, and purchasing functions to sense business conditions and trends. Position is primarily responsible for the development, deployment, evaluation, and reconciliation of the trade promotion budget. Position also provides significant analyses of brand/product performance that help develop, implement or monitor sales and trade marketing programs and identify opportunities for growth and overall business improvement.

Major Duties/Responsibilities/Skills:

• Develop Annual Plan
• Analyze consumption, shipment, and competitive activity to determine customer and category trends.
• Determine appropriate trade spending levels based on strategic objectives, the competitive landscape, post-promotion analyses, and customer/market opportunities.
• Review current customer distribution status to identify gaps and develop strategic plans to fill.
• Develop appropriate strategy, structure, and spend level for trade merchandising events.
• Review current pricing dynamics and develop plans to address price gap issues.
• Review current shelf conditions and develop plans to improve NWP position and space allocation.
• Coordinate with Field Sales the development of customer-specific business plans.
• Develop required presentation materials for Senior Management.
• Translate annual consumer business plan into specific trade marketing strategies and objectives e.g. Big 6 Sales Plan Implement/Monitor Trade Marketing Programs.
• Create necessary protocol to assure customer adherence to agreed upon trade marketing programs with regard to pricing, promotion, and distribution.
• Evaluate competitive environment to identify risks/opportunities and develop appropriate action plans.
• Conduct necessary analyses using consumption, shipment, panel, or other data as appropriate to evaluate customer trade promotion effectiveness. Based on these analyses, recommend actions for improvement.
• Business Development: Participate in cross-functional task teams as required. Such task teams could involve topics such as new product development, forecasting, etc.
• Participate in customer meetings as needed.
• Provide ad hoc analyses as needed by executive committee.

Key Attributes for Success:

• Manage a multi-million annual trade promotion budget within the area of responsibility.
• Analysis and interpretation required in forecasting, evaluation of the trade marketing programs, and in the development of category management/customer review presentations.
• Management of multiple projects concurrently and effectively.
• Frequent overtime required.
• Some travel required.
• Excellent analytical and strategic capabilities.
• Strong knowledge base in terms of the CPG industry and all trade classes.
• Aggressive bottom-line results orientation.
• Expert in Excel, proficient in PowerPoint & Word.
• Strong mathematical, financial, and business trend analysis skills.
• High energy level and tolerance for stress.
• Good communication skills (oral, written, and listening).
• Good interpersonal skills.
• Solid presentation skills.
• Working knowledge of other functions (e.g., sales, manufacturing, logistics).
• Ability to interact effectively at all levels of the organization.

Education: Bachelor’s degree in Marketing, Business or related field, MBA preferred.

Experience: Minimum 6-8 years in an internal or external sales position within a consumer packaged goods company (manufacturer, broker, or Retailer). Preferred candidate has experience as a National/Regional Sales Manager with broker management experience and also previous Customer Marketing organizational experience.