Trade Marketing Manager

Placements24; Windsor Park (TN); Presencial; USD 66.000 - 93.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Health and retirement benefits

Growth opportunities

Dynamic work environment

Descripción de la vacante

Placements24 is seeking a strategic Trade Marketing Manager to optimize product visibility and sales performance in the retail environment, based in East London. This role drives in-store presence, promotions, and sales uplift, partnering with sales teams, brand managers and retail partners to execute impactful in-store initiatives.

The ideal candidate will have a deep understanding of retail channels and shopper marketing within FMCG, with strong analytical and creative capabilities.

Formación

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in trade marketing or brand management within FMCG.
• Proven experience in developing and executing in-store promotions and merchandising strategies.

Responsabilidades

• Develop and implement comprehensive trade marketing plans aligned with brand strategies and sales objectives.
• Manage promotional calendars, point-of-sale materials, and in-store activation programs.
• Analyze sales data, market trends, and competitor activities to identify opportunities for trade initiatives.
• Build strong relationships with retail partners to ensure effective execution of trade programs.
• Measure and report on the effectiveness of trade marketing activities, making recommendations for improvement.

Conocimientos

Trade marketing

Brand management

Analytical skills

Negotiation

Project management

Educación

Bachelor’s degree in Marketing, Business Administration, or related field

Descripción del empleo

About the Role

Our client, a significant force in the FMCG industry , is seeking a strategic Trade Marketing Manager to optimize product visibility and sales performance in the retail environment, based in East London . This role is crucial for developing and executing effective trade marketing strategies that drive in-store presence, promotions, and sales uplift. You will work closely with sales teams, brand managers, and retail partners to execute impactful in-store initiatives. The ideal candidate will have a deep understanding of retail channels and shopper marketing within the Fast-Moving Consumer Goods sector , with a strong analytical and creative approach.

Key Responsibilities

• Develop and implement comprehensive trade marketing plans aligned with brand strategies and sales objectives.
• Manage promotional calendars, point-of-sale materials, and in-store activation programs.
• Analyze sales data, market trends, and competitor activities to identify opportunities for trade initiatives.
• Build strong relationships with retail partners to ensure effective execution of trade programs.
• Measure and report on the effectiveness of trade marketing activities, making recommendations for improvement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in trade marketing or brand management, with a strong focus on the FMCG sector .
• Proven experience in developing and executing successful in-store promotions and merchandising strategies.
• Strong analytical skills and proficiency in sales data analysis.
• Excellent communication, negotiation, and project management skills.

Benefits

• Competitive salary and performance-based bonus.
• Comprehensive health and retirement benefits.
• Opportunities for professional growth and development within the FMCG industry .
• A key role in driving retail success for a reputable FMCG company in East London .
• Dynamic and collaborative work environment.