Strategic Talent CRM Program Manager (Remote)

Advocate Health; United States; Remote; USD 76,000 - 113,000; Full time

Benefits offered by this job

Paid Time Off

Health and welfare benefits

Educational Assistance Program

Job summary

Advocate Health is seeking a Program Manager, Recruitment Marketing – Talent Community & CRM to build and execute enterprise candidate nurturing strategies, support workforce priorities, and improve recruiting outcomes.

You will partner with Employer Brand and Innovation teams to deliver personalized candidate journeys, leverage CRM capabilities, and deliver data-driven insights across the enterprise.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Human Resources, or related field.
• Five or more years of experience in recruitment marketing, candidate engagement, CRM strategy, talent attraction, talent acquisition operations, or related disciplines.
• Exceptional written communication skills with the ability to develop compelling, audience-specific content and candidate communications that inspire engagement.
• Experience collaborating with brand, creative, digital and technology partners to develop and execute integrated candidate engagement campaigns.
• Experience developing nurture campaigns, lifecycle communications, or audience-based engagement strategies that move prospects through a defined journey.
• Strong project management, communication, and stakeholder management skills.
• Experience using CRM or marketing automation platforms.
• Demonstrated success leading complex, cross-functional initiatives and influencing stakeholders without direct authority.
• Strong analytical and reporting capabilities.

Responsibilities

• Develop and lead Advocate Health’s talent community strategy aligned to workforce priorities.
• Design personalized candidate journeys across key talent segments including physicians, APPs, nursing, allied health, executives, early careers and hard-to-fill specialties.
• Build scalable programs that increase candidate engagement, improve conversion, and strengthen long-term talent pipelines.
• Establish governance, standards and best practices for talent community strategy, CRM campaign execution, and candidate engagement programs.
• Develop audience segmentation, campaign calendars, automated workflows, and lifecycle communications.
• Lead campaign planning, execution, optimization, and performance measurement.
• Continuously test and learn, improving engagement strategies through analytics, A/B testing, and candidate insights.
• Identify new opportunities to leverage CRM capabilities to improve recruiting outcomes and candidate experience.
• Maintain CRM campaign briefs, approved messaging, nurture journey documentation, templates, and performance learnings in a shared repository to support consistency, reuse, and visibility across Talent Acquisition partners.

Skills

CRM strategy

Project management

Stakeholder management

Content development

Analytics & reporting

Education

Bachelor's degree in Marketing / Communications / Business

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Beamery

Avature

Job description

Advocate Health is seeking a Program Manager, Recruitment Marketing – Talent Community & CRM to build and execute enterprise candidate nurturing strategies, support workforce priorities, and improve recruiting outcomes.

You will partner with Employer Brand and Innovation teams to deliver personalized candidate journeys, leverage CRM capabilities, and deliver data-driven insights across the enterprise.