Strategic Social Media Lead (Multi-Brand)

Lubrication Specialties Llc; Gilead Township (OH); On-site; USD 65,000 - 85,000; Full time

Job summary

Lubrication Specialties Llc in the United States seeks a Social Media Manager to own the organic social strategy across multiple brands, guiding content from planning to publishing and measurement.

You will lead the multi-brand editorial calendar, coordinate creators and influencers, and align content with launches, events, and broader marketing initiatives while ensuring brand voice and compliance.

Qualifications

• Bachelor's degree in marketing or a related field is preferred.
• 3+ years’ experience with social media marketing and/or content development.
• Experience with MS Office and Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus.

Responsibilities

• Develop and execute the organic social media strategy for assigned brands, including channel priorities and KPIs.
• Own the multi-brand editorial calendar, aligning content with launches, promotions, events, and digital marketing initiatives.
• Develop content concepts and briefs; direct creators, consolidate feedback, and oversee content across channels.
• Write, schedule, publish, and optimize social content across platforms with proper approvals.
• Lead social planning for events with content priorities and deliverables, in coordination with the Event & Brand Engagement Coordinator.
• Manage influencer programs, including relationships, briefs, fulfillment, assets, performance tracking, and reporting.
• Track and analyze performance and translate insights into content decisions and reports.
• Coordinate with stakeholders to align priorities, budget, and strategy with the Digital Marketing Manager.

Skills

Social media strategy

Copywriting

Content calendar

Editorial planning

Project management

Influencer programs

Social analytics

Communication

Education

Bachelor's degree in marketing or related field

Tools

Adobe Creative Cloud

Photoshop

Premiere Pro

MS Office

Job description

Lubrication Specialties Llc in the United States seeks a Social Media Manager to own the organic social strategy across multiple brands, guiding content from planning to publishing and measurement.

You will lead the multi-brand editorial calendar, coordinate creators and influencers, and align content with launches, events, and broader marketing initiatives while ensuring brand voice and compliance.