Strategic Social Media Lead — Multi-Brand Portfolio

Green Thumb; Chicago (IL); On-site; USD 115,000 - 130,000; Full time

Job summary

Green Thumb is seeking a strategic Manager, Social Media Strategy to lead the social media function across its portfolio of brands. You will set vision, strategy, and operational excellence while building a high-performing team and ensuring alignment with brand and marketing objectives.

The role reports to the Director of Events & Experiences and leads Social Media Managers, an Influencer & Affiliate Manager, and a Community Manager to drive cross-functional strategy and measurable business

Qualifications

• 7+ years of experience developing and leading social media strategies.
• 2+ years of experience managing and developing high-performing teams.
• Proven ability to lead multi-brand social media programs.
• Deep understanding of platforms, algorithms, and ad tools.
• Strong cross-functional leadership with senior stakeholders.

Responsibilities

• Lead and develop a high-performing social media team.
• Develop and own the overarching social media strategy.
• Align strategy across Brand, Creative, Compliance, and Marketing.
• Oversee budgets and resources for social initiatives.
• Partner with Creative on storytelling and content strategies.
• Present performance insights to senior leadership.

Skills

Leadership

Social media strategy

Cross-functional

Budgets & resources

Analytics & reporting

Tools

Social media analytics tools

Job description

Green Thumb is seeking a strategic Manager, Social Media Strategy to lead the social media function across its portfolio of brands. You will set vision, strategy, and operational excellence while building a high-performing team and ensuring alignment with brand and marketing objectives.

The role reports to the Director of Events & Experiences and leads Social Media Managers, an Influencer & Affiliate Manager, and a Community Manager to drive cross-functional strategy and measurable business