Senior Social Media Strategy Lead

Commonwealth of VA Careers; Norfolk (VA); On-site; USD 80,000 - 110,000; Full time

Job summary

Old Dominion University in Norfolk, VA seeks an Assistant Director of Social Media to lead engagement across platforms and shape a strategic social approach. The role guides best practices, supports diverse divisions, and translates complex ideas into compelling content aligned with the university’s mission.

Ideal candidates bring strong writing/editing, project management, and experience managing branded social media for a large organization, with crisis communication capabilities and a

Qualifications

• Bachelor's degree in English, communications, marketing or equivalent.
• Experience leading social media strategy for a large organization.
• Strong writing, editing and content development skills.

Responsibilities

• Lead social engagement as part of University Communications.
• Develop cross-platform social strategy to boost brand visibility.
• Provide guidance and leadership to digital communicators across units.
• Translate complex ideas into engaging social content.
• Collaborate with leadership, faculty, researchers, and students.

Skills

Project management

Professional writing

Editing skills

Content strategy

Communication

Education

Bachelor's degree in English, communications, marketing

Tools

Adobe Creative Suite

Canva

Video editing software

Job description

Old Dominion University in Norfolk, VA seeks an Assistant Director of Social Media to lead engagement across platforms and shape a strategic social approach. The role guides best practices, supports diverse divisions, and translates complex ideas into compelling content aligned with the university’s mission.

Ideal candidates bring strong writing/editing, project management, and experience managing branded social media for a large organization, with crisis communication capabilities and a