Senior Social Media Manager — Strategy & Growth

Management Performance Associates; Washington (Washington County); On-site; USD 65,000 - 95,000; Full time

Job summary

Management Performance Associates is seeking a Social Media Manager for an in-office role in Washington County, PA. You will own the social strategy, shape the brand voice across LinkedIn, Instagram, Facebook, TikTok, YouTube and more, and lead content creation, influencer partnerships and social campaigns.

You will collaborate with creative teams, manage shoots, track performance and stay ahead of platform changes to drive engagement and audience growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related field.
• 5+ years of professional social media experience.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging platforms.
• Experience with social media management, publishing and analytics tools such as Sprout Social.
• Strong understanding of social analytics, algorithms, audience development and performance optimization.
• Experience working with influencers and brand partnerships.
• Excellent writing skills and ability to adjust tone per platform.
• Creative mindset with ability to manage multiple projects and deadlines.

Responsibilities

• Own the social strategy and lead an organic social program to grow awareness, engagement and audience across multiple platforms.
• Define and maintain an authentic and engaging voice across every social channel.
• Create platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok and YouTube.
• Lead planning and development of social-first campaigns and timely content.
• Develop strategies to build a community and long-term audience growth.
• Monitor trends and evolving platforms to turn insights into ideas.
• Identify and build relationships with creators and manage influencer campaigns.
• Collaborate with agencies and internal teams to bring concepts to social feeds.
• Assist with on-site shoots and social-first storytelling moments.
• Oversee the content calendar and coordinate timely posts.

Skills

Social media strategy

Content creation

Influencer partnerships

Analytics

Writing

Education

Bachelor’s degree in Marketing, Communications, PR, Journalism

Tools

Sprout Social

Job description

Management Performance Associates is seeking a Social Media Manager for an in-office role in Washington County, PA. You will own the social strategy, shape the brand voice across LinkedIn, Instagram, Facebook, TikTok, YouTube and more, and lead content creation, influencer partnerships and social campaigns.

You will collaborate with creative teams, manage shoots, track performance and stay ahead of platform changes to drive engagement and audience growth.