Strategic Sales Leader for Broadcast & Digital Growth

RadioJobs

Fayetteville (NC)

Hybrid

USD 120,000 - 180,000

Full time

48 hours ago

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Job summary

Beasley Media Group in Fayetteville, NC is seeking a dynamic General Sales Manager to lead our local sales team across radio and digital platforms, driving revenue growth and integrated marketing solutions. You will recruit, coach, and retain top Account Executives, develop strategic plans, and partner with clients and agencies to expand market share.

This is a fast-paced leadership role that rewards performance and innovation.

Qualifications

Bachelor's degree or equivalent experience.
Minimum 5 years of successful media sales management experience.
Demonstrated success leading broadcast, digital, or multimedia sales teams.
Strong understanding of digital advertising platforms and integrated marketing solutions.
Proven track record of achieving revenue growth and market share gains.
Excellent presentation, negotiation, and relationship-building skills.
Strong analytical, forecasting, and financial management abilities.
Valid driver's license and reliable transportation.

Responsibilities

Lead local and national sales efforts to achieve revenue objectives.
Develop and execute sales strategies across broadcast, digital, sponsorship, event, and non-traditional revenue streams.
Identify new business opportunities and market expansion strategies.
Monitor market trends, competitive activity, and customer needs to maximize revenue performance.
Collaborate with market leadership to develop annual budgets, revenue forecasts, and sales plans.
Recruit, train, motivate, and mentor a team of multimedia Account Executives.
Conduct regular coaching sessions, ride-alongs, and client-facing sales calls.
Foster a culture of accountability, collaboration, and excellence.
Establish clear performance expectations and sales activity standards.
Create career development opportunities that support team growth and retention.
Build and maintain relationships with key local advertisers, agency partners, and community leaders.
Participate in high-level sales presentations and strategic client meetings.
Develop customized integrated marketing solutions that leverage Beasley Media Group's full suite of assets.
Serve as a trusted advisor to clients by understanding their business goals and delivering measurable results.
Champion Beasley's digital product portfolio, including: Display advertising, Programmatic solutions, Social media marketing, Search engine marketing, Streaming audio, Video solutions, Targeted audience marketing, Sponsorship and experiential opportunities.
Drive digital-first thinking while maximizing the value of traditional broadcast assets.
Ensure the sales team effectively presents integrated campaigns and ROI-focused solutions.
Maintain accurate sales forecasting and pipeline management.
Analyze sales performance metrics and implement action plans to improve results.
Ensure compliance with company policies, budget controls, and reporting requirements.
Partner closely with programming, promotions, digital, and business operations teams to deliver outstanding client experiences.