Strategic Retention & Engagement Marketing Lead

NRG Energy, Inc.; Lehi (UT); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Vivint Smart Home, an NRG owned company, seeks a Principal Marketing Manager to own the strategic vision for retention and engagement across the customer journey. Lead initiatives from onboarding to renewal, auditing experiences and launching programs that deepen engagement and lifetime value.

You will translate brand insights into customer strategy, influence senior leadership, and operate autonomously to tackle the hardest marketing problems.

Qualifications

• Experience shaping strategy at the executive level.
• Expertise in retention, engagement, and lifecycle marketing with measurable programs.
• Ability to translate brand insight into customer strategy.

Responsibilities

• Own the strategic vision for retention and engagement across the full customer experience.
• Audit marketing experiences to identify gaps and opportunities.
• Design and launch innovative retention programs to boost lifetime value.
• Translate brand insights into concrete customer strategy for leadership.
• Influence senior leaders and shape marketing strategy at the highest levels.
• Maintain a customer-obsessed perspective in decision making.
• Operate autonomously and propose solutions with minimal guidance.
• Tackle complex marketing problems with a proactive mindset.

Skills

Strategic marketing leadership

Retention marketing

Lifecycle marketing

Executive stakeholder management

Job description

Vivint Smart Home, an NRG owned company, seeks a Principal Marketing Manager to own the strategic vision for retention and engagement across the customer journey. Lead initiatives from onboarding to renewal, auditing experiences and launching programs that deepen engagement and lifetime value.

You will translate brand insights into customer strategy, influence senior leadership, and operate autonomously to tackle the hardest marketing problems.