Retention & Engagement Marketing Leader

NRG Energy; Lehi (UT); On-site; USD 120,000 - 180,000; Full time

Job summary

Vivint Smart Home, an NRG Energy company, is seeking a Principal Marketing Manager to own the strategic vision for retention and engagement across the entire customer journey. This role targets bold programs that deepen engagement and drive long-term loyalty.

You'll audit current experiences, translate insights into strategy, and lead cross-functional teams to deliver scalable, customer-first initiatives that move the business metrics and elevate the brand.

Qualifications

• Proven track record as a strategic marketing leader at executive level.
• Deep expertise in retention, engagement, and lifecycle marketing with measurable results.
• Ability to connect brand insights to customer strategy.
• Strong creative instincts with the rigor to execute at scale.
• Customer-obsessed mindset guiding decisions.
• Comfort working autonomously in ambiguity, and ability to challenge ideas to reach the best outcome.
• Excitement for solving complex, multi-layered marketing problems.

Responsibilities

• Own the strategic vision for retention and engagement marketing across the full customer experience—from onboarding through renewal and beyond.
• Audit existing marketing experiences across surfaces to identify gaps, inefficiencies, and untapped opportunities.
• Design and launch new retention programs to increase customer stickiness and lifetime value.
• Translate brand insights into concrete customer strategy reinforcing why customers stay with Vivint.
• Partner with senior leadership shaping marketing strategy at the highest levels of the organization.
• Bring a customer-obsessed lens to every decision and assess impact on the lived customer experience.
• Operate as a self-starter, identifying problems and building solutions with minimal oversight.
• Tackle complex marketing problems with ambition and tenacity.

Skills

Strategic marketing leadership

Retention marketing

Lifecycle marketing

Brand strategy

Executive influence

Job description

Vivint Smart Home, an NRG Energy company, is seeking a Principal Marketing Manager to own the strategic vision for retention and engagement across the entire customer journey. This role targets bold programs that deepen engagement and drive long-term loyalty.

You'll audit current experiences, translate insights into strategy, and lead cross-functional teams to deliver scalable, customer-first initiatives that move the business metrics and elevate the brand.