Strategic Public Media Communications Lead

Current Newspaper; Birmingham (AL); Vor Ort; USD 62.000 - 105.000; Vollzeit

Benefits dieser Stelle

Health benefits

Pension plan

Paid annual and sick leave

Paid parental leave

Thirteen paid holidays

PSLF Qualifying Employer

Zusammenfassung

Alabama Public Television is seeking an experienced communications professional to lead its marketing, communications, public relations, audience engagement, and outreach efforts across Alabama.

The role develops strategic initiatives, oversees brand management, media relations, digital communications, fundraising support, community partnerships, campaigns, and staff supervision to boost visibility and statewide connection.

Qualifikationen

• Bachelor’s degree in Journalism, Public Relations, Communications, English, or a closely related field.
• Five (5) years of professional work experience in public relations, public information, communications, or related media promotional/informational work.

Aufgaben

• Develop and execute integrated marketing campaigns promoting APT programming and events.
• Create content for digital, social media, email, print, and broadcast platforms.
• Evaluate engagement data and promotional effectiveness to drive improvements.
• Serve as primary contact for media relations and prepare press releases.
• Support fundraising and membership through promotional campaigns and donor communications.
• Coordinate community outreach activities and represent APT at events.

Kenntnisse

Written communication

Verbal communication

Brand management

Digital communications

Public relations

Content development

Copywriting

Storytelling

Leadership

Ausbildung

Bachelor's degree in Journalism/Public Relations/Communications/English

Tools

WordPress CMS

Microsoft Office Suite

Jobbeschreibung

Alabama Public Television is seeking an experienced communications professional to lead its marketing, communications, public relations, audience engagement, and outreach efforts across Alabama.

The role develops strategic initiatives, oversees brand management, media relations, digital communications, fundraising support, community partnerships, campaigns, and staff supervision to boost visibility and statewide connection.