Strategic Marketing & Communications Manager

City of Tuscaloosa; Tuscaloosa (AL); On-site; USD 65,000 - 90,000; Full time

Job summary

City of Tuscaloosa is seeking a seasoned communications professional to oversee public relations, marketing, design, and digital communications for the city. You will guide strategy, supervise staff, and coordinate with departments to promote programs and events.

The role requires a Bachelor's degree in a relevant field and at least three years of experience, with supervisory experience preferred. This on-site position offers opportunities to shape the city’s public image and engage residents.

Qualifications

• Bachelor's degree plus 3 years of relevant work experience.
• Supervisory experience preferred.
• Must possess and maintain a valid driver's license.
• Experience in public relations, advertising, and media relations.

Responsibilities

• Oversees planning and implementation of strategic initiatives and marketing efforts.
• Supervises staff and handles employee performance.
• Manages media relations and city programs' PR.
• Oversees social media accounts and posts; develops strategy.
• Develops public awareness campaigns for city programs.
• Coordinates updates to City websites and works with the webmaster.

Skills

Public relations

Strategic communications

Marketing

Social media management

Education

Bachelor's degree in Public Relations, Advertising, Communications, Marketing, Public Administration, Business Administration or related field

Tools

Adobe Creative Suite

Job description

City of Tuscaloosa is seeking a seasoned communications professional to oversee public relations, marketing, design, and digital communications for the city. You will guide strategy, supervise staff, and coordinate with departments to promote programs and events.

The role requires a Bachelor's degree in a relevant field and at least three years of experience, with supervisory experience preferred. This on-site position offers opportunities to shape the city’s public image and engage residents.