Strategic Communications & Marketing Director

Talladega College; Talladega (AL); Sur place; USD 90 000 - 150 000; Plein temps

Résumé du poste

Talladega College in Alabama seeks a visionary Director of Communications and Marketing to lead the college’s strategic communications, branding, and digital strategies. This executive role partners with the President and senior leadership to advance the institution’s reputation and enrollment, while guiding media relations and stakeholder engagement.

The Director will supervise Communications and Marketing staff, manage budgets, and ensure consistent branding across all channels, crisis

Qualifications

• Bachelor’s degree in communications, public relations, journalism, marketing, English, or related field.
• Minimum of five (5) years of progressively responsible experience in strategic communications, marketing, PR, or brand management.
• Minimum of five (5) years of supervisory and leadership experience.
• Demonstrated experience developing comprehensive communications and marketing strategies.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Demonstrated success managing multiple priorities in a fast-paced environment.

Responsabilités

• Provide strategic leadership for the College's communications, marketing, branding, and public relations functions.
• Develop, implement, and evaluate a comprehensive institutional communications and marketing strategy aligned with the College's Strategic Plan and priorities.
• Strengthen and protect the College's brand with consistent messaging and storytelling across channels.
• Develop measurable communications objectives and evaluate effectiveness through data, analytics, and ROI.
• Conduct market research and competitive analyses to strengthen positioning and awareness.
• Provide leadership for crisis communications planning and reputation management.
• Direct integrated marketing, advertising, PR, publications, and digital initiatives.
• Oversee media relations and serve as the official spokesperson when appropriate.
• Collaborate with leadership to advance institutional priorities and engagement.

Connaissances

Strategic communications

Brand management

Leadership

Crisis communications

Public relations

Formation

Bachelor’s degree in communications/related field

Master’s degree (preferred)

Outils

CMS / Content management systems

SEO

Analytics

Social media management

Description du poste

Talladega College in Alabama seeks a visionary Director of Communications and Marketing to lead the college’s strategic communications, branding, and digital strategies. This executive role partners with the President and senior leadership to advance the institution’s reputation and enrollment, while guiding media relations and stakeholder engagement.

The Director will supervise Communications and Marketing staff, manage budgets, and ensure consistent branding across all channels, crisis