Communications and Public Relations Manager

Alabama Public Television, Inc.; Birmingham (AL); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health benefits (comprehensive)

Pension plan

Paid annual and sick leave

Paid parental leave

Thirteen paid holidays

PSLF Qualifying Employer

Job summary

Alabama Public Television (APT) seeks an experienced communications professional to lead marketing, communications, public relations, audience engagement, and outreach efforts that promote programming, educational resources, events, and services.

The Marketing & Communications Manager will develop strategic initiatives, oversee brand management, media relations, digital communications, fundraising support, and staff supervision to strengthen visibility and impact across the state.

Qualifications

• Bachelor's degree in Journalism, Public Relations, Communications, English, or a closely related field.
• Five years of professional work experience in public relations, communications, or related media/promotional work.

Responsibilities

• Develop and execute integrated marketing campaigns to promote programming, services, and events while strengthening brand identity.
• Create content for digital, social media, email, print, and broadcast platforms.
• Coordinate media relations, including press releases and media opportunities.
• Support fundraising and membership efforts through promotional campaigns and donor communications.
• Oversee community outreach and represent APT at events and engagements.
• Coordinate annual reports and agency publications communicating achievements and impact.

Skills

Written & verbal communication

Brand management

Media relations

Digital communications

Content development

Public speaking

Project management

Stakeholder relations

Education

Bachelor's degree in Journalism, Public Relations, Communications, English (or related)

Tools

WordPress

Job description

Alabama Public Television (APT) is seeking an experienced communications professional to lead the organization's marketing, communications, public relations, audience engagement, and outreach efforts. This position plays a key role in promoting APT's programming, educational resources, events, and services across Alabama.

The Marketing & Communications Manager develops and implements strategic communications initiatives while overseeing brand management, media relations, digital communications, fundraising support, community partnerships, promotional campaigns, and staff supervision. The position is responsible for strengthening APT's visibility, reputation, and connection with audiences throughout the state.

The successful candidate will be a strategic thinker, strong writer, and creative communicator who can manage multiple projects, build relationships with stakeholders, and increase awareness of APT's programs, services, and community impact throughout Alabama.

What You'll Do

• Develop and execute integrated marketing campaigns that promote APT programming, services, educational initiatives, and events while strengthening the organization's brand identity, visibility, and public presence.
• Create compelling content for digital, social media, email, print, and broadcast platforms.
• Evaluate audience engagement data, promotional effectiveness, and communications metrics to recommend and implement strategic improvements.
• Serve as APT's primary contact for media relations, including preparing press releases and coordinating media opportunities.
• Support fundraising and membership efforts through effective promotional campaigns and donor communications.
• Coordinate community outreach activities and represent APT at events and public engagements.
• Coordinate the preparation, writing, editing, and publication of annual reports and other agency publications that communicate organizational accomplishments and impact.
• Coordinate projects with internal departments and external vendors.
• Ensure consistent brand standards and messaging while evaluating marketing performance and recommending improvements.
• Supervise staff and internships, providing direction and training while ensuring achievement of departmental goals.
• Manage and oversee the organization's marketing budget.

Minimum Qualifications

• Bachelor’s degree from an accredited four-year college or university in Journalism, Public Relations, Communications, English, or a closely related field.
• Five (5) years of professional work experience in the field of public relations, public information, communications, print journalism, broadcast journalism, or related media promotional/informational work for an organization.

Preferred Qualifications

• Experience developing and implementing marketing, communications, or public relations strategies that strengthen organizational brand identity and reputation.
• Experience managing digital communications, including social media, websites, email marketing, and content development.
• Experience writing and editing public-facing communications and serving as a media contact.
• Supervisory or team leadership experience.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
• Experience managing website content through content management systems (CMS) such as WordPress or similar platforms.
• Experience in public media, broadcasting, higher education, nonprofit communications, government, or other mission-driven organizations.

Knowledge, Skills, and Abilities

• Excellent written and verbal communication skills.
• Strong knowledge of marketing, public relations, media relations, audience engagement, brand management, and digital communications.
• Content development, copywriting, and storytelling skills.
• Strong presentation and public speaking skills.
• Ability to develop and communicate clear, compelling messages across multiple platforms and audiences.
• Ability to establish and maintain effective working relationships with internal and external stakeholders.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Strong organizational, analytical, and problem-solving skills.
• Ability to effectively supervise, coach, and develop staff.
• Demonstrated adaptability and ability to quickly learn new technologies, software applications, and industry concepts.

Why Join APT?

At Alabama Public Television, you'll help tell stories that inform, educate, and inspire audiences throughout Alabama. This position offers the opportunity to make a meaningful impact through public media while working with a collaborative team dedicated to serving communities across the state.

Our Benefits Include:

• Comprehensive health, dental, vision, cancer, and flexible spending account (FSA) benefits, effective on date of hire.
• Pension plan
• Paid annual and sick leave
• Paid parental leave
• Thirteen paid holidays
• PSLF Qualifying Employer

Alabama Public Television is an Equal Employment Opportunity employer.