Communication and Public Relations Manager

Current Newspaper; Birmingham (AL); On-site; USD 62,000 - 105,000; Full time

Benefits offered by this job

Health benefits

Pension plan

Paid annual and sick leave

Paid parental leave

Thirteen paid holidays

PSLF Qualifying Employer

Job summary

Alabama Public Television is seeking an experienced communications professional to lead its marketing, communications, public relations, audience engagement, and outreach efforts across Alabama.

The role develops strategic initiatives, oversees brand management, media relations, digital communications, fundraising support, community partnerships, campaigns, and staff supervision to boost visibility and statewide connection.

Qualifications

• Bachelor’s degree in Journalism, Public Relations, Communications, English, or a closely related field.
• Five (5) years of professional work experience in public relations, public information, communications, or related media promotional/informational work.

Responsibilities

• Develop and execute integrated marketing campaigns promoting APT programming and events.
• Create content for digital, social media, email, print, and broadcast platforms.
• Evaluate engagement data and promotional effectiveness to drive improvements.
• Serve as primary contact for media relations and prepare press releases.
• Support fundraising and membership through promotional campaigns and donor communications.
• Coordinate community outreach activities and represent APT at events.

Skills

Written communication

Verbal communication

Brand management

Digital communications

Public relations

Content development

Copywriting

Storytelling

Leadership

Education

Bachelor's degree in Journalism/Public Relations/Communications/English

Tools

WordPress CMS

Microsoft Office Suite

Job description

Alabama Public Television (APT) is seeking an experienced communications professional to lead the organization's marketing, communications, public relations, audience engagement, and outreach efforts. This position plays a key role in promoting APT's programming, educational resources, events, and services across Alabama.

The Marketing & Communications Manager develops and implements strategic communications initiatives while overseeing brand management, media relations, digital communications, fundraising support, community partnerships, promotional campaigns, and staff supervision. The position is responsible for strengthening APT's visibility, reputation, and connection with audiences throughout the state.

The successful candidate will be a strategic thinker, strong writer, and creative communicator who can manage multiple projects, build relationships with stakeholders, and increase awareness of APT's programs, services, and community impact throughout Alabama.

What You'll Do

• Develop and execute integrated marketing campaigns that promote APT programming, services, educational initiatives, and events while strengthening the organization's brand identity, visibility, and public presence.
• Create compelling content for digital, social media, email, print, and broadcast platforms.
• Evaluate audience engagement data, promotional effectiveness, and communications metrics to recommend and implement strategic improvements.
• Serve as APT's primary contact for media relations, including preparing press releases and coordinating media opportunities.
• Support fundraising and membership efforts through effective promotional campaigns and donor communications.
• Coordinate community outreach activities and represent APT at events and public engagements.
• Coordinate the preparation, writing, editing, and publication of annual reports and other agency publications that communicate organizational accomplishments and impact.
• Coordinate projects with internal departments and external vendors.
• Ensure consistent brand standards and messaging while evaluating marketing performance and recommending improvements.
• Supervise staff and internships, providing direction and training while ensuring achievement of departmental goals.
• Manage and oversee the organization's marketing budget.

Minimum Qualifications

• Bachelor’s degree from an accredited four-year college or university in Journalism, Public Relations, Communications, English, or a closely related field.
• Five (5) years of professional work experience in the field of public relations, public information, communications, print journalism, broadcast journalism, or related media promotional/informational work for an organization.

Preferred Qualifications

• Experience developing and implementing marketing, communications, or public relations strategies that strengthen organizational brand identity and reputation.
• Experience managing digital communications, including social media, websites, email marketing, and content development.
• Experience writing and editing public-facing communications and serving as a media contact.
• Supervisory or team leadership experience.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
• Experience managing website content through content management systems (CMS) such as WordPress or similar platforms.
• Experience in public media, broadcasting, higher education, nonprofit communications, government, or other mission-driven organizations.

Knowledge, Skills, and Abilities

• Excellent written and verbal communication skills.
• Strong knowledge of marketing, public relations, media relations, audience engagement, brand management, and digital communications.
• Content development, copywriting, and storytelling skills.
• Strong presentation and public speaking skills.
• Ability to develop and communicate clear, compelling messages across multiple platforms and audiences.
• Ability to establish and maintain effective working relationships with internal and external stakeholders.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Strong organizational, analytical, and problem-solving skills.
• Ability to effectively supervise, coach, and develop staff.
• Demonstrated adaptability and ability to quickly learn new technologies, software applications, and industry concepts.

Why Join APT?

At Alabama Public Television, you'll help tell stories that inform, educate, and inspire audiences throughout Alabama. This position offers the opportunity to make a meaningful impact through public media while working with a collaborative team dedicated to serving communities across the state.

SALARY RANGE

$62,284.80 - $104,719.20 (commensurate with experience)

Our Benefits Include:

• Comprehensive health, dental, vision, cancer, and flexible spending account (FSA) benefits, effective on date of hire.
• Pension plan
• Paid annual and sick leave
• Paid parental leave
• Thirteen paid holidays
• PSLF Qualifying Employer

Alabama Public Television is currently accepting resumes for preliminary consideration.

Alabama Public Television is an Equal Employment Opportunity employer.