Strategic Communications & PR Manager

Alabama Public Television, Inc.; Birmingham (AL); On-site; USD 62,000 - 105,000; Full time

Benefits offered by this job

Health benefits

Pension plan

Paid leave

Paid holidays

PSLF eligibility

Job summary

Alabama Public Television (APT) is seeking an experienced Communications & Public Relations Manager to lead marketing, communications, public relations, audience engagement, and outreach across Alabama. The role strengthens visibility of APT's programming and services.

You will develop strategic campaigns, manage brand standards, media relations, digital communications, fundraising support, and staff supervision. A strategic thinker with strong writing and storytelling will thrive in this role.

Qualifications

• Bachelor’s degree in a relevant field is required.
• Minimum five years in public relations, communications or related media work.

Responsibilities

• Develop and execute integrated marketing campaigns and strengthen brand.
• Create content for digital, social media, email, print, and broadcast.
• Evaluate engagement data and improve communications strategies.
• Lead media relations, press releases, and media opportunities.
• Support fundraising and membership through campaigns and donor comms.
• Coordinate outreach activities and represent APT at events.
• Prepare, write, edit, and publish annual reports and publications.
• Coordinate projects with internal teams and vendors.
• Maintain consistent brand standards and messaging.
• Supervise staff and internships and manage budget.
• Oversee the organization’s marketing budget.

Skills

Communication skills

Brand management

Media relations

Digital communications

Content writing

Public speaking

Stakeholder management

Project management

Team supervision

Adaptability

Education

Bachelor's degree in Journalism, Public Relations, Communications, English, or related

Tools

CMS (WordPress)

Microsoft Office

Job description

Alabama Public Television (APT) is seeking an experienced Communications & Public Relations Manager to lead marketing, communications, public relations, audience engagement, and outreach across Alabama. The role strengthens visibility of APT's programming and services.

You will develop strategic campaigns, manage brand standards, media relations, digital communications, fundraising support, and staff supervision. A strategic thinker with strong writing and storytelling will thrive in this role.