Strategic Communications & Brand Manager

Alabama Public Television, Inc.; Birmingham (AL); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health benefits (comprehensive)

Pension plan

Paid annual and sick leave

Paid parental leave

Thirteen paid holidays

PSLF Qualifying Employer

Job summary

Alabama Public Television (APT) seeks an experienced communications professional to lead marketing, communications, public relations, audience engagement, and outreach efforts that promote programming, educational resources, events, and services.

The Marketing & Communications Manager will develop strategic initiatives, oversee brand management, media relations, digital communications, fundraising support, and staff supervision to strengthen visibility and impact across the state.

Qualifications

• Bachelor's degree in Journalism, Public Relations, Communications, English, or a closely related field.
• Five years of professional work experience in public relations, communications, or related media/promotional work.

Responsibilities

• Develop and execute integrated marketing campaigns to promote programming, services, and events while strengthening brand identity.
• Create content for digital, social media, email, print, and broadcast platforms.
• Coordinate media relations, including press releases and media opportunities.
• Support fundraising and membership efforts through promotional campaigns and donor communications.
• Oversee community outreach and represent APT at events and engagements.
• Coordinate annual reports and agency publications communicating achievements and impact.

Skills

Written & verbal communication

Brand management

Media relations

Digital communications

Content development

Public speaking

Project management

Stakeholder relations

Education

Bachelor's degree in Journalism, Public Relations, Communications, English (or related)

Tools

WordPress

Job description

Alabama Public Television (APT) seeks an experienced communications professional to lead marketing, communications, public relations, audience engagement, and outreach efforts that promote programming, educational resources, events, and services.

The Marketing & Communications Manager will develop strategic initiatives, oversee brand management, media relations, digital communications, fundraising support, and staff supervision to strengthen visibility and impact across the state.