Senior Programmatic Strategist - B2B SaaS Growth

directive; South Carolina; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

Life insurance

Employer-paid plan

Dependent coverage

Unlimited PTO

Holidays

Birthday off

End of Year Recharge

Parental Leave

401(k) match

Annual bonus

Anniversary trip

Job summary

Directive Consulting is a leading B2B performance marketing agency helping brands scale revenue through Programmatic strategies. The Programmatic Strategist role focuses on day-to-day management of programmatic clients, campaign builds, optimization, and reporting across display, native, video, and audio channels.

This client-facing position requires 3+ years in programmatic roles, hands-on DSP experience (TTD, DV360), and a proven ability to drive growth with large budgets.

Qualifications

• 3+ years in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience).
• Hands-on media buying: building and optimizing campaigns in DSPs, with a preference for TTD and DV360.
• Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
• Strong understanding of how programmatic and other channels (paid and organic) work together to surpass client KPIs.
• Experience driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Strong cross-collaboration and client-facing communication abilities.
• Solid analytical ability and attention to detail, with a results-oriented mindset.

Responsibilities

• Develop and manage programmatic campaigns across DSPs such as DV360 and The Trade Desk.
• Plan, setup, optimize campaigns to meet performance targets.
• Integrate first-party and third-party data for precise targeting.
• Generate performance reports and provide actionable insights and recommendations.
• Collaborate with creative, analytics, and account teams for cohesive execution.
• Present campaign plans, performance reports, and strategic recommendations to clients.

Skills

Programmatic experience

Data analysis

Client communication

Cross-functional collaboration

Attention to detail

Results oriented

Tools

The Trade Desk (TTD)

DV360

DSPs

Job description

Directive Consulting is a leading B2B performance marketing agency helping brands scale revenue through Programmatic strategies. The Programmatic Strategist role focuses on day-to-day management of programmatic clients, campaign builds, optimization, and reporting across display, native, video, and audio channels.

This client-facing position requires 3+ years in programmatic roles, hands-on DSP experience (TTD, DV360), and a proven ability to drive growth with large budgets.