Remote Programmatic Strategist — SaaS Growth & Campaigns

directive; South Carolina; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health plans

100% employer-paid plan

Unlimited PTO

401(k) match

Mental health support

Job summary

Directive Consulting is seeking a bold Programmatic Strategist to drive growth for SaaS and B2B brands. You’ll own day-to-day programmatic campaigns across DSPs, build strategies, optimize performance, and report results to clients.

This remote-first role requires 3+ years in programmatic roles, hands-on buying in DV360 and The Trade Desk, and the ability to collaborate cross-functionally with creative, analytics, and account teams.

Qualifications

• 3+ years of proven experience in programmatic roles at publishers, agencies, or ad tech.
• Hands-on media buying across DSPs (TTD, DV360) with strong optimization skills.
• Proven ability to measure and optimize campaigns to meet client KPIs.
• Strong cross-functional collaboration and client-facing communication.
• Experience with budgets over $50k/month in B2B/SaaS.

Responsibilities

• Campaign management including strategy development and setup across DSPs.
• Data integration for audience targeting and segmentation.
• Ongoing optimization and performance reporting.
• Troubleshooting campaign issues and ensuring delivery.
• Client relationship management and presenting insights.

Skills

Programmatic media buying

DSP optimization

B2B/SaaS experience

Client communication

Data-driven decision making

Education

Bachelor's degree in Marketing, Media, or related field

Tools

DV360

The Trade Desk

Job description

Directive Consulting is seeking a bold Programmatic Strategist to drive growth for SaaS and B2B brands. You’ll own day-to-day programmatic campaigns across DSPs, build strategies, optimize performance, and report results to clients.

This remote-first role requires 3+ years in programmatic roles, hands-on buying in DV360 and The Trade Desk, and the ability to collaborate cross-functionally with creative, analytics, and account teams.