Strategic Programmatic & Investment Lead

Publicis Groupe; New York (NY); Presencial; USD 75 000 - 120 000; Tempo integral

Resumo da oferta

Spark Foundry in New York is seeking a Manager to own strategic planning and campaign execution for assigned clients, generating insights and guiding programmatic initiatives with analysts.

The role requires strong analytical and communication skills, with experience in bid management, campaign optimization, and client-facing interactions. Collaboration with analytics and media partners is essential.

Qualificações

• Must have 3+ years of experience in bid management, campaign management/optimization, or digital media operations.
• Client facing experience with the ability to identify risks and effectively manage through issues.
• Understanding of traditional and interactive media planning elements.
• Proficiency in Microsoft Office solutions.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills.
• Strong project management skills.
• Strong desire to contribute to a team.

Responsabilidades

• Effectively communicate digital strategies and rationale for tactical approaches for each campaign
• Execute, manage, and optimize online media campaigns and programs for agency clients while meeting or surpassing client performance expectations
• Oversight of larger and more strategic accounts and client relationships
• Develop, grow, and maintain relationships with programmatic customers through exceptional client service
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversee campaign QA process
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
• Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
• Attend client meetings, as needed

Conhecimentos

Bid management

Campaign management/optimization

Digital media operations

Client facing

Microsoft Office

Ferramentas

Microsoft Office

Descrição da oferta de emprego

Spark Foundry in New York is seeking a Manager to own strategic planning and campaign execution for assigned clients, generating insights and guiding programmatic initiatives with analysts.

The role requires strong analytical and communication skills, with experience in bid management, campaign optimization, and client-facing interactions. Collaboration with analytics and media partners is essential.