Strategic Product Marketing Manager, Developer Tools

Embarcadero Technologies; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

LANSA in the United States seeks a creative Product Marketing Manager to lead messaging, content creation, and webinar production for LANSA’s developer tools. You will collaborate with Pre-Sales, Sales, Product, and Services to ensure consistent messaging and support lead generation goals.

Reporting to the Marketing Manager, you will develop positioning, plan go-to-market strategies, create materials, and manage webinars covering education, demos, and thought leadership.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.

Responsibilities

• Develop clear positioning and messaging for LANSA’s developer tools.

Skills

Writing & storytelling

Content marketing

Webinar production

Cross-functional collaboration

Project management

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

WordPress

Google Analytics

Microsoft Clarity

Eloqua

Salesforce

Job description

LANSA in the United States seeks a creative Product Marketing Manager to lead messaging, content creation, and webinar production for LANSA’s developer tools. You will collaborate with Pre-Sales, Sales, Product, and Services to ensure consistent messaging and support lead generation goals.

Reporting to the Marketing Manager, you will develop positioning, plan go-to-market strategies, create materials, and manage webinars covering education, demos, and thought leadership.