Product Marketing Lead: Positioning, Launches & Enablement

LettrLabs, Inc.; Los Angeles (CA); Sur place; USD 120 000 - 150 000; Plein temps

Avantages offerts par ce poste

Medical, dental, and vision coverage

Equity in a fast-growing company

401(k) plan

Flexible PTO and paid holidays

On-site gym

Pet-friendly

Free daily lunch, team off-sites, and

Résumé du poste

LettrLabs USA is seeking a Product Marketing Manager to own positioning, messaging, and value propositions from first impression through long-term retention. You’ll translate field learnings into sharp narratives, build ICPs across Home Services, E-commerce, Non-profits, Real Estate and B2B SaaS, and lead launches end-to-end with Product.

This on-site role in Marina Del Rey offers direct access to leadership and the opportunity to craft a growing, differentiating narrative for direct mail as a

Qualifications

• 5+ years in product marketing with ownership of positioning across multiple industries or segments.
• Track record of building messaging and enablement assets that sales teams actually use.
• Strong competitive positioning instincts that differentiate a product in a crowded market.
• Exceptional written communication from concise one-liners to executive narratives.

Responsabilités

• Own LettrLabs' core positioning, messaging, and value propositions and keep them current as the product and market evolve.
• Build ICP and vertical messaging frameworks across Home Services, E-commerce, Non-profits, Real Estate, and B2B SaaS.
• Lead product launches end-to-end in partnership with Product: planning, enablement, rollout, and post-launch tracking.
• Own messaging across all customer-facing touchpoints—website, collateral, lifecycle marketing, onboarding, and social.
• Develop scalable sales enablement assets—battle cards, guides, and competitive comparisons.
• Conduct ongoing market, customer, and competitive research to sharpen positioning and feed product direction.
• Own product roadmap storytelling to support retention and expansion with Customer Success.

Connaissances

Product marketing

Positioning

Messaging

Sales enablement

Go-to-market

Description du poste

LettrLabs USA is seeking a Product Marketing Manager to own positioning, messaging, and value propositions from first impression through long-term retention. You’ll translate field learnings into sharp narratives, build ICPs across Home Services, E-commerce, Non-profits, Real Estate and B2B SaaS, and lead launches end-to-end with Product.

This on-site role in Marina Del Rey offers direct access to leadership and the opportunity to craft a growing, differentiating narrative for direct mail as a