Product Marketing Manager: Developer Tools & GTM

Yellowfin; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

LANSA is seeking a creative Product Marketing Manager to lead messaging, content creation, and webinar production to promote LANSA’s developer tools.

Reporting to the Marketing Manager, you will collaborate with Pre-Sales, Sales, Product, and Services to ensure clear and consistent messaging and support lead generation across the business. Strong writing and webinar management are essential.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• At least 3 years in product marketing or a similar content-focused role.
• Proven skill in creating impactful marketing content.
• Strong writing, editing, and storytelling abilities.
• Experience managing webinars and virtual events.
• Comfortable leading cross-functional projects and teams.
• Excellent project and time management skills.

Responsibilities

• Develop clear positioning and messaging that highlights the value of LANSA’s developer tools to target audiences.
• Plan and execute go-to-market strategies for product launches and updates.
• Create marketing materials, blog posts, email campaigns, product pages, and presentations focused on LANSA’s developer tools.
• Produce and manage webinars covering product education, demos, customer success stories, and thought leadership.
• Collaborate with cross-functional teams to align messaging and support the customer journey.
• Simplify technical product information into clear, customer-friendly content.
• Work with design, digital, and demand generation teams to maintain consistent product storytelling.
• Conduct market and competitor research to guide messaging and content strategy.
• Track and optimize content performance using engagement metrics.

Skills

Clear messaging

Content creation

Webinar production

Cross-functional collaboration

Strong writing

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

WordPress

Google Analytics

Microsoft Clarity

Eloqua

Salesforce

Job description

LANSA is seeking a creative Product Marketing Manager to lead messaging, content creation, and webinar production to promote LANSA’s developer tools.

Reporting to the Marketing Manager, you will collaborate with Pre-Sales, Sales, Product, and Services to ensure clear and consistent messaging and support lead generation across the business. Strong writing and webinar management are essential.