Product Marketing Manager

Tom Sawyer Software; Berkeley (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Tom Sawyer Software in Berkeley, CA seeks a Product Marketing Manager to lead multi-channel strategy, content and campaigns across digital and offline channels. You will own messaging, budgets, lead generation and sales enablement while collaborating with Sales and Product teams.

The role requires strong content marketing, editorial skills, 5+ years marketing experience in enterprise software, and a proven ability to manage complex programs from concept to execution.

Qualifications

• Strong content marketing, authoring and editorial skills.
• Experience with enterprise software marketing and messaging.
• Proven ability to manage multi-channel campaigns end-to-end.

Responsibilities

• Conceive and execute multi-channel marketing strategies, campaigns and programs.
• Drive content marketing and production of marketing deliverables and messaging.
• Establish and manage partner relationships aligned with marketing plans.
• Communicate plans and coordinate cross-functional execution.
• Measure campaign results and adjust strategies based on spend.
• Lead lead generation efforts to fill the sales funnel.
• Develop sales presentations and tools supporting the sales team.
• Analyze market trends and competitive landscape to inform strategy.

Skills

Content marketing

Authoring & editorial

Project management

Communication skills

Self-starting

Education

Bachelor's degree in Communications/Marketing/Business

Master's degree preferred

Job description

Tom Sawyer Software is seeking a qualified candidate for the position of Product Marketing Manager. The Product Marketing Manager is responsible for developing marketing strategy, content and plans across digital and offline channels, including messaging, budget, campaigns, lead generation and automation. The Product Marketing Manager drives consistent development of multimedia sales materials, blog posts, and website and social content, and coordinates creative resources. This is a highly engaged role that actively tracks market trends and the competition, working closely with the Sales and Product teams.

Job Description

• Conceive and execute multi-channel marketing strategies, campaigns and programs
• Drive content marketing, including the strategy, authoring and production of compelling marketing deliverables, brand positioning and messaging, website content and videos
• Assess, manage, and maintain partner relationships in alignment with marketing strategies
• Communicate marketing plans and manage successful execution, working with cross functional teams
• Measure the results of campaigns compared to project spend and adjust strategies as needed
• Develop and drive lead generation efforts to build the sales funnel
• Work within the existing marketing framework and continually offer and implement improvements
• Gather, analyze, and utilize research on market trends, digital marketing strategies and the competition
• Develop requirements for enhanced Marketing and Sales Information Systems
• Drive the development of Sales presentations, Sales tools, and enhance Sales group training
• Measure, analyze, and report on Marketing department performance
• Understand competitors' product and pricing strategies
• Contribute to the development of Marketing staff

Qualifications

• Undergraduate Degree in Communications, Marketing, or Business, Master's degree preferred
• Strong content marketing, authoring and editorial skills
• Minimum of five years of professional Marketing experience
• Enterprise Software industry experience with a passion for visual technologies
• Experience in the data visualization space, preferred
• Experience with website and Blog authoring tools
• Strong analytical and project management skills, with proven ability to oversee projects from origin to execution
• Strong attention to detail with good organizational skills
• Excellent oral and written communication skills and a confident and dynamic personality
• Self-starter, with a hands-on approach towards work
• Brings energy, enthusiasm, and a positive attitude to the job

Additional Information

All your information will be kept confidential according to EEO guidelines.