Product Marketing & ABM Strategist

Pearson; Des Moines (IA); On-site; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic, execution-oriented marketer focused on Product Marketing, ABM, and Growth to bring products to market and communicate value. Develop go-to-market plans, messaging, and campaigns that drive awareness, engagement, and growth.

The role emphasizes product understanding, market insights, and storytelling to connect product strategy with customer needs and market opportunities. A strong writer who can lead multi-channel campaigns is ideal.

Qualifications

• Strong writing and storytelling skills with the ability to translate complex product information into compelling customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation, personalization, and the customer journey.
• Strong project management skills and ability to manage multiple priorities and cross-functional stakeholders.
• Comfortable balancing strategic thinking with hands-on execution.

Responsibilities

• Develop and maintain product positioning, messaging, value propositions, and key differentiators across assigned products and solutions.
• Translate product features and capabilities into clear, compelling customer benefits and outcomes.
• Develop and support go-to-market strategies and product launches, including target audiences, messaging, content, channels, and campaign plans.
• Develop messaging frameworks tailored to key audiences, personas, markets, accounts, and use cases.
• Develop and execute ABM strategies focused on high-value accounts, audience segments, markets, and growth opportunities.
• Create account- and segment-specific strategies designed to move audiences from awareness and engagement toward conversion.
• Translate product marketing and ABM strategies into integrated, multi-channel campaigns.
• Support campaign execution across email, paid digital, organic social, web, webinars, events, nurture programs, and retargeting.
• Develop and support content including blogs and thought leadership, customer stories and case studies, webinars.
• Adapt core product messaging and content for different audiences, segments, channels, and stages of the customer journey.
• Ensure product and campaign messaging remains consistent across channels and customer touchpoints.
• Identify trends and patterns across customers, markets, and target accounts to improve segmentation and targeting.
• Use performance insights to continuously improve audiences, messaging, content, offers, and channel strategy.

Skills

Storytelling

Content marketing

Digital campaigns

Audience segmentation

Project management

Strategic execution

Job description

Pearson is seeking a strategic, execution-oriented marketer focused on Product Marketing, ABM, and Growth to bring products to market and communicate value. Develop go-to-market plans, messaging, and campaigns that drive awareness, engagement, and growth.

The role emphasizes product understanding, market insights, and storytelling to connect product strategy with customer needs and market opportunities. A strong writer who can lead multi-channel campaigns is ideal.