Product Marketing & ABM Growth Strategist

Pearson; Hartford (CT); On-site; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market and communicate value.

You will develop positioning, messaging, and targeted campaigns, integrating content across channels and optimizing performance based on market insights. This role emphasizes storytelling and aligning product strategy with customer needs and market opportunities to drive awareness and growth.

Qualifications

• 3–7+ years in marketing, product marketing, EdTech, or related field.
• Ability to translate product information into customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation, personalization, and customer journey.
• Strong project management and cross-functional collaboration.
• Balancing strategic thinking with hands-on execution.

Responsibilities

• Develop and maintain product positioning, messaging, value propositions, and differentiators.
• Translate features into customer benefits and outcomes.
• Develop and support go-to-market strategies and product launches, including audiences and messaging.
• Create messaging frameworks for audiences, personas, markets, and use cases.
• Develop and execute ABM strategies for high-value accounts and growth.
• Convert ABM and product insights into integrated multi-channel campaigns.

Skills

Product marketing

ABM

Content development

Campaign management

Messaging

Storytelling

Marketing analytics

Marketing automation

Tools

Email marketing

Marketing automation

Analytics tools

Job description

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market and communicate value.

You will develop positioning, messaging, and targeted campaigns, integrating content across channels and optimizing performance based on market insights. This role emphasizes storytelling and aligning product strategy with customer needs and market opportunities to drive awareness and growth.