Product Marketing & ABM Growth Lead

Pearson (old); Augusta (ME); Remote; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth. You will craft positioning, messaging, and targeted campaigns to drive awareness, engagement, and growth across products and solutions.

The role emphasizes go-to-market planning, content development, and multi-channel campaigns, with a strong storytelling orientation and cross-functional collaboration.

Qualifications

• 3–7+ years of experience in marketing, product marketing, EdTech, education, or related field.
• Strong writing and storytelling skills with ability to translate complex product information.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation and customer journey.
• Excellent project management and cross-functional collaboration.

Responsibilities

• Develop product marketing, ABM, and go-to-market strategies for assigned products.
• Translate product features into clear customer benefits and outcomes.
• Execute integrated campaigns across email, paid digital, social, web, webinars, and events.
• Create messaging frameworks for audiences, personas, and use cases.

Skills

ABM

Content marketing

Messaging & positioning

Campaign management

Storytelling

Job description

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth. You will craft positioning, messaging, and targeted campaigns to drive awareness, engagement, and growth across products and solutions.

The role emphasizes go-to-market planning, content development, and multi-channel campaigns, with a strong storytelling orientation and cross-functional collaboration.