Product Marketing & ABM Growth Strategist

Pearson; Frankfort (KY); Presencial; USD 80.000 - 90.000; Jornada completa

Descripción de la vacante

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market and articulate their value. The role emphasizes crafting compelling messaging, deep market insights, and targeted campaigns to drive awareness, engagement, and growth.

The person will own go-to-market planning, content development, and digital campaigns, translating product strategy into customer-centric communications.

Formación

• 3–7+ years in marketing or product marketing, preferably in EdTech or education.
• Strong writing and storytelling to translate product information into messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Understanding of audience segmentation, personalization, and the customer journey.
• Strong project management skills and ability to manage multiple priorities with cross-functional teams.
• Comfortable balancing strategic thinking with hands-on execution.

Responsabilidades

• Develop product positioning, messaging, value propositions, and differentiators across products.
• Translate product features into customer benefits and outcomes.
• Develop and support go-to-market strategies and product launches, including audiences, messaging, channels, and campaigns.
• Create messaging frameworks for key audiences, personas, markets, accounts, and use cases.
• Develop ABM strategies focused on high-value accounts and growth opportunities.
• Translate ABM and product marketing strategies into integrated multi-channel campaigns.
• Support content development including blogs, customer stories, webinars, and case studies.
• Ensure consistent messaging across channels and touchpoints.

Conocimientos

Storytelling

Digital marketing

Audience segmentation

Project management

Educación

Experience in EdTech

Descripción del empleo

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market and articulate their value. The role emphasizes crafting compelling messaging, deep market insights, and targeted campaigns to drive awareness, engagement, and growth.

The person will own go-to-market planning, content development, and digital campaigns, translating product strategy into customer-centric communications.