Portfolio Analytics & Strategy Analyst Senior - Marketing & Customer Analytics

PNC; Chicago (IL); On-site; USD 110,000 - 140,000; Full time

Job summary

PNC is seeking a Portfolio Analytics & Strategy Analyst Senior to lead analytics and execution support for direct marketing campaigns in the consumer lending space. You will develop audience targeting strategies, design tests, and translate findings into actionable recommendations for senior leadership.

The role requires strong Python, Excel, and Tableau skills, with a focus on delivering measurable growth and data-driven decision support across cross-functional teams.

Qualifications

• Banking and Lending product knowledge.
• Intermediate to Advanced proficiency in Python and Excel.
• Experience building reports, dashboards, and visualizations in Tableau.
• Strong analytical, problem-solving, and stakeholder management capabilities.
• Excellent verbal and written communication skills.

Responsibilities

• Lead analytics and execution support for direct marketing campaigns across UIL and other consumer lending products.
• Develop audience targeting strategies and optimize campaign performance using customer data and models.
• Design and evaluate marketing tests, including A/B testing and champion/challenger strategies.
• Analyze campaign results and provide actionable recommendations to Marketing and Business stakeholders.
• Translate complex analytical findings into clear, concise insights and recommendations for senior leadership.
• Partner with cross-functional teams to support campaign execution, measurement, reporting, and marketing enhancements.
• Create and maintain performance dashboards, campaign reporting frameworks, and data definitions to support informed business decisions.

Skills

Analytical thinking

Stakeholder management

Verbal and written communication

Tools

Python

Excel

Tableau

Job description

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.

As a Portfolio Analytics & Strategy Analyst Senior within PNC's Data, Modeling & Analytics Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA, Cleveland, OH, Wilmington, DE, Chicago, IL or Tysons Corner or Vienna, VA.

Key Responsibilities

• Lead analytics and execution support for direct marketing campaigns across Unsecured Installment Loans (UIL) and other consumer lending products.
• Develop audience targeting strategies and optimize campaign performance using customer data and models.
• Design and evaluate marketing tests, including A/B testing and champion/challenger strategies, to identify opportunities for improved customer growth.
• Analyze campaign results and provide actionable recommendations to Marketing and Business stakeholders.
• Translate complex analytical findings into clear, concise insights and recommendations for senior leadership.
• Partner with cross-functional teams to support campaign execution, measurement, reporting, and marketing enhancements.
• Create and maintain performance dashboards, campaign reporting frameworks, and data definitions to support informed business decisions.

Preferred skills and experience

• Banking and Lending product knowledge.
• Intermediate to Advanced Proficiency in Python and Excel.
• Experience building reports, dashboards, and visualizations in Tableau.
• Strong analytical, problem-solving, and stakeholder management capabilities.
• Excellent verbal and written communication skills.

Job Description