Senior Portfolio Analytics & Marketing Strategy Lead

Fairygodboss; Vienna (VA); On-site; USD 86,000 - 173,000; Full time

Job summary

PNC is seeking a Senior Portfolio Analytics & Strategy Analyst within Data, Modeling & Analytics Marketing & Customer Analytics. Based in Pittsburgh, PA, Cleveland, OH, Wilmington, DE, Chicago, IL or Tysons Corner or Vienna, VA, the role focuses on direct marketing analytics and portfolio strategies for consumer lending products.

The candidate will lead analytics, develop targeting strategies, design tests, and translate results for senior leadership while partnering with cross-functional teams

Qualifications

• Experience in marketing analytics and campaign measurement.
• Strong Python and Excel skills for data analysis and reporting.
• Ability to design, implement, and interpret tests (A/B/champion–challenger) and translate results for leadership.

Responsibilities

• Lead analytics and execution support for direct marketing campaigns across UIL and other consumer lending products.
• Develop audience targeting strategies and optimize campaign performance using customer data and models.
• Design and evaluate marketing tests, including A/B testing and champion/challenger strategies, to identify opportunities for improved customer growth.
• Analyze campaign results and provide actionable recommendations to Marketing and Business stakeholders.
• Translate complex analytical findings into clear, concise insights and recommendations for senior leadership.
• Partner with cross-functional teams to support campaign execution, measurement, reporting, and marketing enhancements.
• Create and maintain performance dashboards, campaign reporting frameworks, and data definitions to support informed business decisions.

Skills

Python

Excel

Tableau

Analytical thinking

Stakeholder management

Communication

Education

Bachelor's degree

Tools

Tableau

Job description

PNC is seeking a Senior Portfolio Analytics & Strategy Analyst within Data, Modeling & Analytics Marketing & Customer Analytics. Based in Pittsburgh, PA, Cleveland, OH, Wilmington, DE, Chicago, IL or Tysons Corner or Vienna, VA, the role focuses on direct marketing analytics and portfolio strategies for consumer lending products.

The candidate will lead analytics, develop targeting strategies, design tests, and translate results for senior leadership while partnering with cross-functional teams