Senior PMM – SaaS Websites & Studio GTM & Positioning

Bask Health; United States; Remote; USD 130,000 - 175,000; Full time

Job summary

Bask Health, a health-tech SaaS company, seeks a Senior Product Marketing Manager, Sites & Studio, to lead marketing strategy for website-building and storefront tools. You’ll translate technical capabilities into customer value and coordinate with product, design, engineering, sales, and success teams to drive launches and adoption.

You’ll work to deliver differentiated messaging for healthcare commerce and merchant self-service, shaping go-to-market plans that resonate with entrepreneurial

Qualifications

• 5+ years of professional product marketing experience.
• Experience developing product positioning and messaging.
• Experience owning go-to-market strategies for software products.
• Proven ability to lead cross-functional product launches.
• Strong understanding of B2B SaaS business models.

Responsibilities

• Own product marketing strategy for Bask Health's Sites & Studio capabilities.
• Develop positioning and messaging for website-building and storefront customization tools.
• Define value propositions for entrepreneurs launching telehealth businesses.
• Translate technical website-building functionality into clear customer benefits.
• Develop messaging frameworks for storefront creation and customization.
• Create product narratives around merchant self-service and digital experience management.
• Support positioning for site configuration and related design tools.
• Develop customer-facing explanations of available customization capabilities.
• Partner with product managers to understand Sites & Studio roadmaps.
• Collaborate with designers to understand product usability and customer workflows.
• Work with engineers to validate technical functionality and product limitations.
• Lead go-to-market planning for Sites & Studio feature launches.
• Conduct merchant research to identify website creation challenges.
• Analyze customer feedback to improve product messaging.
• Develop audience segmentation and customer personas.
• Research competing website builders and e-commerce platforms.
• Create competitive positioning and differentiation materials.
• Develop product launch briefs, feature overviews, and presentations.
• Build sales enablement resources for website-building product conversations.
• Support product demonstrations and customer education initiatives.
• Partner with customer success teams to improve feature adoption.
• Create educational materials that support storefront setup and customization.
• Support website and landing page messaging for Sites & Studio.
• Collaborate with growth marketing teams on relevant acquisition initiatives.
• Identify opportunities to improve merchant activation and product engagement.
• Develop messaging that connects storefront creation with broader platform capabilities.
• Define launch objectives and measure product marketing performance.
• Present product marketing strategies, research findings, and recommendations to leadership.

Skills

Product marketing

Go-to-market strategy

Cross-functional leadership

B2B SaaS

Messaging & positioning

Healthcare/telehealth exposure

Tools

Shopify

Webflow

Wix

Squarespace

Job description

Bask Health, a health-tech SaaS company, seeks a Senior Product Marketing Manager, Sites & Studio, to lead marketing strategy for website-building and storefront tools. You’ll translate technical capabilities into customer value and coordinate with product, design, engineering, sales, and success teams to drive launches and adoption.

You’ll work to deliver differentiated messaging for healthcare commerce and merchant self-service, shaping go-to-market plans that resonate with entrepreneurial