Senior PMM, Sites & Studio — Telehealth Storefronts

Bask Health

New York (NY)

Sur place

USD 140 000 - 190 000

Plein temps

Il y a 3 jours

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Résumé du poste

Bask Health is seeking a Senior Product Marketing Manager for Sites & Studio to lead positioning, messaging, and go-to-market strategies for our website-building and storefront tools. You will partner with product, design, engineering, sales, customer success, and leadership to translate product capabilities into customer benefits and drive merchant activation.

You will develop narratives around merchant self-service and digital experience management, ensuring clear communication of value to

Qualifications

5+ years of professional product marketing in B2B SaaS or ecommerce.

Responsabilités

Own product marketing strategy for Sites & Studio capabilities.
Develop positioning and messaging for website-building and storefront customization tools.
Define value propositions for entrepreneurs launching telehealth businesses.
Translate technical website-building functionality into clear customer benefits.
Lead go-to-market planning for Sites & Studio feature launches.
Conduct merchant research to identify website creation challenges.
Analyze customer feedback to improve product messaging.
Develop audience segmentation and customer personas.
Research competing website builders and e-commerce platforms.
Create competitive positioning and differentiation materials.