Strategic Planning Director - Shopper Marketing

Flywheel; Denver (CO); Hybrid; USD 135,000 - 165,000; Full time

Benefits offered by this job

Office hubs globally for team collaboration

Competitive paid time off

Learning and development opportunities

Parental leave and benefits

Volunteering opportunities

Employee resource groups for inclusion

Job summary

Flywheel is seeking a Planning Director with strong retail and shopper marketing expertise to enhance the purchase experience for clients. This role requires 8+ years in marketing and the ability to work collaboratively across various categories.

Candidates must possess strong intuitive skills, a detail-oriented mindset, and a track record of inspiring creative processes. The Planning Director will work on enhancing client projects while providing insights into shopper behavior, aligning brand strategies with retail segments.

Qualifications

• 8+ years of experience in marketing or marketing communications, ideally within an established Account Planning function.
• Strong intuitive skills and ability to conceptualize integrated marketing mixes.
• 5+ years of hands-on experience working with primary, secondary, and syndicated data.

Responsibilities

• Enhance creative outputs through insightful briefings and thought leadership.
• Collaborate with creative teams to ensure high-quality deliverables.
• Support VP Planning direction for client projects, overseeing multi-functional teams.
• Represent the shopper's voice to all stakeholders and articulate priorities.

Skills

Retail and shopper marketing expertise

Analytic and curious mind

Ability to work across various retail verticals

Creative process and solutions orientation

Professional presentation and interpersonal skills

Organized and detail-oriented

Team ownership and collaboration

Job description

Flywheel is seeking a Planning Director with strong retail and shopper marketing expertise to enhance the purchase experience for clients. This role requires 8+ years in marketing and the ability to work collaboratively across various categories.

Candidates must possess strong intuitive skills, a detail-oriented mindset, and a track record of inspiring creative processes. The Planning Director will work on enhancing client projects while providing insights into shopper behavior, aligning brand strategies with retail segments.