Planning Director

Flywheel; Denver (CO); Hybrid; USD 135,000 - 165,000; Full time

Benefits offered by this job

Office hubs globally for team collaboration

Competitive paid time off

Learning and development opportunities

Parental leave and benefits

Volunteering opportunities

Employee resource groups for inclusion

Job summary

Flywheel is seeking a Planning Director with strong retail and shopper marketing expertise to enhance the purchase experience for clients. This role requires 8+ years in marketing and the ability to work collaboratively across various categories.

Candidates must possess strong intuitive skills, a detail-oriented mindset, and a track record of inspiring creative processes. The Planning Director will work on enhancing client projects while providing insights into shopper behavior, aligning brand strategies with retail segments.

Qualifications

• 8+ years of experience in marketing or marketing communications, ideally within an established Account Planning function.
• Strong intuitive skills and ability to conceptualize integrated marketing mixes.
• 5+ years of hands-on experience working with primary, secondary, and syndicated data.

Responsibilities

• Enhance creative outputs through insightful briefings and thought leadership.
• Collaborate with creative teams to ensure high-quality deliverables.
• Support VP Planning direction for client projects, overseeing multi-functional teams.
• Represent the shopper's voice to all stakeholders and articulate priorities.

Skills

Retail and shopper marketing expertise

Analytic and curious mind

Ability to work across various retail verticals

Creative process and solutions orientation

Professional presentation and interpersonal skills

Organized and detail-oriented

Team ownership and collaboration

Job description

About Flywheel

Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real‑time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe, and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

Opportunity

The Planning Director has a strong retail and shopper marketing background whose knowledge and experience help identify what’s next for our clients to and through the purchase experience. They will have an analytic and curious mind with the interest and ability to work seamlessly across disparate consumer goods and services categories and understand the challenges and journeys for varied retail verticals.

Who You Are

• 8 plus years of experience in marketing or marketing communications, ideally within an established Account Planning function.
• Commerce fundamentals expert: Experience, command, and interest in how brands and retailers connect with people and culture in today’s world.
• 5 plus years of hands‑on experience working with primary, secondary and syndicated data.
• Branding fundamentals.
• CPG and IAT expert.
• Shopper/customer fundamentals.
• Strong intuitive skills.
• Ability to conceptualize an integrated marketing mix (advertising, promotion, retail, packaging, digital, media, PR, etc.).
• Ability to inspire creative process and solutions oriented.
• Ability to recognize and develop creative ideas.
• Excellent professional presentation skills, interpersonal skills, and collaboration.
• Organized and detail‑oriented – must demonstrate attention to detail and ability to handle multiple projects.
• Team player who takes ownership of tasks and who seeks and accepts other responsibilities.

What You Will Do

• Make the creative product better and stronger with thoughtful briefings and thought leadership. Ensure creative delivers against requirements of brand and customer communications.
• Collaborate with creative and account leads to deliver work with excellence and identify growth opportunities and collaborate with IAT to strongly represent commerce POV.
• Apply proprietary strategic models with leadership support.
• Support the VP Planning’s direction for key client projects and platforms, overseeing and providing focus for multi‑functional teams by effectively defining business problems they can collectively solve.
• Work to align retailer segments with brand segments – providing rich dimensions into humans’ hearts, minds, and behaviors.
• Represent the voice of the shopper to all stakeholders to articulate commerce communication priorities.
• Support the creation of and write your own inspirational and well‑crafted creative briefs and present strategic story and support materials to both internal audiences of creatives, but also clients and outside partners.

Benefits

• Office hubs across the globe where team members can go to feel productive, inspired, and connected to others – team members go into hub offices up to 3× a week.
• Competitive paid time off, including annual leave plus paid public holidays.
• Great learning and development opportunities.
• Benefits that help you live your best life.
• Parental leave and benefits.
• Volunteering opportunities.
• Employee resource groups (ERGs) for inclusion and identity.

Salary Range

$150,000 USD - $150,000 USD.

Equal Opportunity Employer

Flywheel Commerce Network is an Equal Opportunity Employer and participates in E‑Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location where the candidate is applying.