Director of Commerce Media Strategy

Flywheel; Baltimore (MD); On-site; USD 160,000 - 190,000; Full time

Job summary

Flywheel is seeking a Director, Commerce Media Planning to lead enterprise-commerce media strategy within an integrated agency setting. You will connect upper-funnel brand strategy to lower-funnel retail activation, aligning cross-agency teams to drive growth and measurable outcomes.

The role requires senior leadership, strategic vision, and the ability to influence without direct authority across media, brand and analytics partners.

Qualifications

• 7+ years of experience in commerce media and retail media
• Proven ability to manage enterprise-scale client relationships
• Experience influencing across agencies and senior stakeholders
• Strong executive communication and leadership skills
• Skilled at connecting brand strategy with revenue outcomes

Responsibilities

• Lead integrated commerce media strategies across platforms (Amazon, Walmart, Target, Kroger, Instacart)
• Manage and develop a team of planners within an integrated agency setup
• Build cross-agency partnerships and align brand, media and commerce plans
• Define KPIs, measurement approaches and business outcomes with senior leaders
• Drive high-impact, data-informed recommendations to deliver growth

Skills

Commerce media

Enterprise clients

Executive communication

Team leadership

Integrated planning

Job description

Flywheel is seeking a Director, Commerce Media Planning to lead enterprise-commerce media strategy within an integrated agency setting. You will connect upper-funnel brand strategy to lower-funnel retail activation, aligning cross-agency teams to drive growth and measurable outcomes.

The role requires senior leadership, strategic vision, and the ability to influence without direct authority across media, brand and analytics partners.