Strategic Partnerships Leader – Ad Tech & Growth

Comcast (CC) of Willow Grove; New York (NY); On-site; USD 136,000 - 204,000; Full time

Job summary

FreeWheel, a Comcast company, is seeking a seasoned Partnerships role to own and drive publisher ad supply collaborations. You will lead partner activation, negotiate complex agreements, and work across GCS, Product, and Revenue to accelerate monetization.

The ideal candidate has 7+ years in ad tech, deep API integration experience, and a strong commercial mindset. This role demands strategic leadership and close coordination with legal and finance teams in a global context.

Qualifications

• 7+ years in ad tech roles at DSP, SSP, publisher, or agency.
• Hands-on experience with API integrations (REST/OAuth/JSON), certification workflows, and partner QA/sign-off.
• Strong knowledge of CTV fundamental protocols: ORTB, VAST, and SSAI.
• Proven ability to lead cross-functional initiatives, balance technical and business implications of integrations, and negotiate complex deals.
• Experience negotiating partner agreements.
• Strong commercial mindset and data acumen: Proven ability to define revenue-focused KPIs, develop executive dashboards, and analyze performance trends using BI tools.
• Familiarity with privacy and ad standards (CCPA/CPRA, GDPR basics, COPPA, MRC/TAG/IVT).

Responsibilities

• Serve as the Primary Partner Contact: Act as the main point of contact for Publisher ad supply distributed on Walled Garden integrations outside of FreeWheel.
• Own Partner Activation Programs: mobilize partner ecosystem engagement across ad server APIs to drive the development of new AI-powered offerings in support of major programmer and streaming clients.
• Represent the company in partner-facing discussions, providing guidance on product capabilities, certification requirements, and adoption strategies.
• Lead Cross-Organizational Collaboration: Problem solve and function as the “quarterback” for initiatives requiring coordination between Global Client Services (GCS), Product, and Revenue teams.
• Build and maintain strong partner relationships to align priorities with revenue objectives, unlock mutual business value, and lead joint planning to accelerate monetization initiatives.
• Identify opportunities to drive growth through partnerships by collaborating internally with product, sales, and marketing teams.
• Collect, give structure to, operationalize partner feedback to inform product strategy and improve revenue and client retention.
• Establish and manage technical integration agreements with third-party ad servers to broaden the FreeWheel SSP supply footprint.
• Leverage certification programs (APIs, transcoding, ad workflows) as a strategic differentiator to attract, retain, and grow partner relationships.
• Negotiate favorable long-term agreements with new and existing partners in collaboration with legal, finance, and product teams.
• Enable global commercial teams to grow revenue by bringing partnerships to market with supporting data and materials.

Skills

Collaboration

Partnership Management

Strategic Relationships

Education

Bachelor's Degree

Job description

FreeWheel, a Comcast company, is seeking a seasoned Partnerships role to own and drive publisher ad supply collaborations. You will lead partner activation, negotiate complex agreements, and work across GCS, Product, and Revenue to accelerate monetization.

The ideal candidate has 7+ years in ad tech, deep API integration experience, and a strong commercial mindset. This role demands strategic leadership and close coordination with legal and finance teams in a global context.