Strategic Partnerships Lead — Integrated Media & Experiences

Adelphi Group; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom's media partnerships team is seeking an Associate Director to bridge investment and content partnership expertise, translating business objectives into innovative programs across paid media, custom storytelling and real-world experiences.

You will lead partner strategy, negotiation and activation while ensuring audience quality, brand safety and measurement requirements are met. This role reports to senior leadership across multiple disciplines.

Qualifications

• Minimum 6 years of experience in media investment, digital partnerships or related fields.
• Experience negotiating direct partnerships with publishers and media owners.
• Proven ability to lead multi-channel programs from strategy through measurement.

Responsibilities

• Shape vision and priorities for the Diageo Partners team across video, digital and experiential programs.
• Translate strategy into integrated partner opportunities for awareness, engagement and conversion.
• Lead direct-to-publisher investment strategy and negotiations across premium video and digital.
• Monitor marketplace dynamics and adjust plans for brand safety and audience quality.
• Own program timelines, asset delivery and cross-functional collaboration from brief to launch.

Skills

Media investment

Negotiation

Partnership management

Strategy development

Presentation & storytelling

Project management

Brand safety knowledge

Client service

Education

Bachelor's degree in Communications/Advertising/Media/Marketing

Job description

Omnicom's media partnerships team is seeking an Associate Director to bridge investment and content partnership expertise, translating business objectives into innovative programs across paid media, custom storytelling and real-world experiences.

You will lead partner strategy, negotiation and activation while ensuring audience quality, brand safety and measurement requirements are met. This role reports to senior leadership across multiple disciplines.