Associate Director, Influencer Partnerships & Strategy

Omnicom Media; Chicago (IL); On-site; USD 110,000 - 115,000; Full time

Job summary

Omnicom Media's Creo Omnicom Partnerships seeks an Associate Director to secure influencer partnerships for OMC clients, lead pre-sale communications, and steer proposal development. The role collaborates with Creator Activation, Account and Paid Social teams to align campaigns with broader media plans.

This senior role requires a strong influencer marketing background, strategic storytelling, and the ability to drive revenue growth through integrated campaigns in a fast-paced environment.

Qualifications

• 3-6 years of direct Influencer agency experience within Sales-driven environment.
• Bachelor’s degree (Marketing/Advertising/Communications preferred).
• Hands on experience managing Influencer campaigns and client management with Fortune 1,000 companies

Responsibilities

• Lead Creo capabilities, proposal development and communications for Omnicom clients.
• Have an understanding of Hold Co. framework and roles/responsibilities across stakeholders across Media Planning, Media Buying, Creative and Commerce Agencies & Services.
• Obtain clear understanding of desired business outcomes and develop an execution solution that showcases what’s needed to be successful unique to client, their sector and the channel(s).
• Collaborate with the Influencer Strategy, Account Management, and Creator Activation teams to develop and execute campaign strategies that align with client objectives and amplify their brand narrative.
• Obtain a strong grasp of Influencer connection to commerce, specifically how to communicate commerce narrative, commerce capabilities and strength within the lower-funnel conversation funnel.
• Maintain a pulse on the influencer landscape, including emerging trends and shifts in the digital and paid media ecosystems, and communicate these trends to clients with actionable insights.
• Work closely with internal teams across paid social, commerce, and media measurement to operationalize best practices and ensure seamless campaign execution.
• Foster an environment of collaboration and innovation within the team, ensuring that processes, tools, and strategies are continuously evolving to meet client needs.
• Leverage and expand client relationships, both internally within OMC and externally with clients, to drive long-term success and sustainable revenue growth.
• Partner with cross-functional teams to support new business initiatives and refine service offerings, ensuring they align with both client and platform needs.
• Contribute to internal collateral and positioning materials in partnership with the Head of Partnerships, helping to grow internal revenue streams and enhance service offerings.

Skills

Influencer marketing

Storytelling

Relationship building

Digital media

Client management

Presentation skills

Analytical thinking

Strategic decisions

Autonomy

Education

Bachelor’s degree (Marketing/Advertising/Communications preferred)

Job description

Omnicom Media's Creo Omnicom Partnerships seeks an Associate Director to secure influencer partnerships for OMC clients, lead pre-sale communications, and steer proposal development. The role collaborates with Creator Activation, Account and Paid Social teams to align campaigns with broader media plans.

This senior role requires a strong influencer marketing background, strategic storytelling, and the ability to drive revenue growth through integrated campaigns in a fast-paced environment.