Lead, Integrated Media Planning & Strategy

Adelphi Group; Chicago (IL); On-site; USD 100,000 - 125,000; Full time

Job summary

Omnicom seeks an Associate Director of Integrated Media Planning to lead strategic direction for client brands. You will act as a bridge between senior management and junior staff, driving audience-first planning and activation across Integrated Investment, Communications Planning, and Marketing Science teams.

You will guide a data-driven, analytical approach to identify effective strategies and set working style for the team, fostering an entrepreneurial culture while maintaining strong client

Qualifications

• 6+ years of agency experience demonstrated across multiple lines of business.
• Ability to develop insights and use data to support strategic thinking.
• Capable of blending planning with digital investment for cohesive strategy and execution.
• Experience challenging a team to solve client challenges with new approaches.
• Proficiency in leveraging data for reporting, defining and defending strategies, and uncovering opportunities.
• Ability to lead client-facing presentations.

Responsibilities

• Act as a marketing partner and strategic leader in brands.
• Serve as the expert on the client’s business, liaising between management and junior staff.
• Drive audience-first planning and activation with cross-functional teams to craft holistic strategies across media channels.

Skills

Agency experience 6+ years

Data-driven

Strategic planning

Team leadership

Client-facing

Job description

Omnicom seeks an Associate Director of Integrated Media Planning to lead strategic direction for client brands. You will act as a bridge between senior management and junior staff, driving audience-first planning and activation across Integrated Investment, Communications Planning, and Marketing Science teams.

You will guide a data-driven, analytical approach to identify effective strategies and set working style for the team, fostering an entrepreneurial culture while maintaining strong client