Director, Addressable Investment & Media Strategy

Omnicom Media; New York (NY); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flexible spending

Life insurance

Disability insurance

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

Omnicom Media is seeking a strategic partner to deliver and develop successful media programs across addressable channels. You will guide audience strategies, optimization approaches, and campaign architecture to drive lifetime customer value and measurable performance.

This role leads paid social, paid search, and programmatic initiatives, overseeing team workflows in Asana and collaborating with clients to grow relationships while ensuring accurate budgets and reporting.

Qualifications

• Substantial experience in account management, planning, and/or performance media experience.
• Very strong experience in developing robust, creative, and innovative paid social, paid search, or programmatic media programs.
• Strong understanding of cross channel planning, coordinating digital and offline media efforts.
• Extensive experience writing and presenting relevant information.
• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.

Responsibilities

• Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice, career development, training and motivation.
• Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives.
• Become an expert in the client’s business and build trusted partnerships with all levels of clients.
• Develop, document, and implement Paid social media best practices within client accounts; stay on top of the latest digital trends and opportunities.
• Oversee Asana for task management and team collaboration.
• Key participant in strategic media planning and execution.
• Accountable for oversight of team structure and day-to-day operations within Paid Social.
• Recognize and act on opportunities to grow business.
• Develop, document, and implement Paid social media best practices within client accounts.
• Responsible for QA of initial campaign sell build outs (tracking, budgets, audiences, creatives, timing).
• Oversee client budgets to ensure plans do not exceed Media Authorizations; report budgets to internal finance teams.

Skills

Account management

Paid social

Paid search

Programmatic media

Cross channel planning

Client relationship

Team leadership

Budget management

QA & reporting on platform data

Tools

Asana

Job description

Omnicom Media is seeking a strategic partner to deliver and develop successful media programs across addressable channels. You will guide audience strategies, optimization approaches, and campaign architecture to drive lifetime customer value and measurable performance.

This role leads paid social, paid search, and programmatic initiatives, overseeing team workflows in Asana and collaborating with clients to grow relationships while ensuring accurate budgets and reporting.