Strategic Partner Marketing Lead — Tech Alliances

Cockroach Labs; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Cockroach Labs in New York City is hiring a Senior Partner Marketing Manager to own and amplify the go-to-market motion across CockroachDB's partner and ISV ecosystem. You will develop narratives, plan launches, and drive awareness and pipeline with strategic technology partners.

The role requires strong partner marketing experience, the ability to translate technical value into compelling partner content, and a track record of measurable programs.

Qualifications

• 5+ years of experience in partner, alliance, or ecosystem marketing in a B2B tech company.
• Proven track record of co-marketing programs and partner launches that drive pipeline.
• Experience coordinating across partner, PMM, and demand gen teams.
• Ability to explain cloud, infrastructure, APIs, or data products to technical and business audiences.
• Experience planning webinars, virtual programs, and partner activations independently.
• Excellent written communication and self-starter mentality.

Responsibilities

• Own the Partner Marketing Narrative and GTM motion.
• Lead go-to-market planning and execution for strategic technology partners.
• Build co-marketing campaigns, launch playbooks, and joint programs.
• Translate integrations for technical buyers and partner audiences.
• Align partner launches with the integration roadmap and company positioning.
• Track performance and refine programs based on engagement and pipeline.
• Collaborate with partner engineering and product marketing.

Skills

Partner marketing

Go-to-market strategy

Cross-functional collaboration

Technical fluency

Webinars & virtual programs

Written communication

Job description

Cockroach Labs in New York City is hiring a Senior Partner Marketing Manager to own and amplify the go-to-market motion across CockroachDB's partner and ISV ecosystem. You will develop narratives, plan launches, and drive awareness and pipeline with strategic technology partners.

The role requires strong partner marketing experience, the ability to translate technical value into compelling partner content, and a track record of measurable programs.