Strategic Partner Marketing Lead (Remote)

GlobalLogic Inc.; San Jose (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation package

Flexible work options

Health and life insurance

Job summary

GlobalLogic Inc. is hiring a Partner Marketing Manager to own and execute joint go-to-market plans for strategic technology partners.

You will translate partner priorities into co-marketing programs and campaigns to engage target audiences and drive qualified leads and pipeline. The ideal candidate is hands-on, able to manage multiple partners, energized by pipeline goals, and adept at using data to inform decisions.

Qualifications

• 7+ years of experience in partner marketing, preferably within B2B technology, consulting or professional services.
• Experience working directly with strategic technology partners and managing joint marketing initiatives.
• Strong project management skills with the ability to manage multiple programs, priorities, stakeholders and deadlines simultaneously.
• Strong analytical skills and experience measuring marketing performance, funnel progression, pipeline and ROI.

Responsibilities

• Develop marketing plans and programs for a portfolio of strategic technology partners, aligned to joint priorities and objectives.
• Own end-to-end execution of integrated programs and campaigns, including timelines, deliverables, dependencies, approvals and communications.
• Define target audiences, joint value propositions, messaging and KPIs for programs and campaigns.
• Track performance against KPIs, including funnel progression, pipeline and ROI, and capture insights that inform partner strategy, optimization and future investment.
• Build and grow strong relationships with partners and serve as the day-to-day marketing point of contact.
• Drive cross-functional collaboration across alliances, marketing, industry, practice and regional teams to ensure alignment and program success.
• Manage deliverables and requirements for programs and campaigns, such as case studies, solution briefs, eBooks and enablement materials.
• Collaborate with the events team on event strategy and support.
• Manage external agencies and vendors supporting programs and campaigns.
• Manage co-marketing funding, including MDF/BDF and additional partner investments, to ensure strategic allocation and maximize ROI.

Skills

Partner marketing

Project management

Marketing analytics

Cross-functional collaboration

Communication

Budget management

Data-driven decision making

Tools

Marketo

HubSpot

Salesforce

Partner portals

Job description

GlobalLogic Inc. is hiring a Partner Marketing Manager to own and execute joint go-to-market plans for strategic technology partners.

You will translate partner priorities into co-marketing programs and campaigns to engage target audiences and drive qualified leads and pipeline. The ideal candidate is hands-on, able to manage multiple partners, energized by pipeline goals, and adept at using data to inform decisions.