Strategic Partner Marketing Lead

Celigo; Northern (KY); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Three weeks of vacation

Wellness days

Parental leave

Monthly tech stipend

Job summary

Celigo, a modern integration and automation platform, is seeking a Strategic Alliance Marketer to lead co-marketing with top technology partners. You’ll align Celigo’s demand gen, content, PMM, and field teams around alliance goals and drive net-new pipeline.

You’ll craft partner-centric messaging, oversee co-marketing budgets, and enable partner sales with tailored materials for each audience. A strategic, cross-functional leader thrives here.

Qualifications

• 7+ years of B2B marketing experience, including at least 2 years in partner/alliance/channel marketing in SaaS.
• Experience with major platform ecosystems: AWS Marketplace, Microsoft AppSource, SAP PartnerEdge, Shopify Partner Program.

Responsibilities

• Lead co-marketing for strategic alliance partners (AWS, Microsoft, Shopify, SAP).
• Develop joint value propositions and partner-specific messaging.
• Manage co-marketing funds and MDF; track spend and ROI.
• Drive partner-sourced demand generation through channels and webinars.
• Enable partner sales and solutions teams with materials and briefs.
• Represent Celigo at alliance-driven events and marketplaces.
• Track and report alliance marketing performance and provide insights.

Skills

Demand generation

Partner marketing

Cross-functional leadership

Messaging & value propositions

CRM & marketing automation

B2B marketing

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems (Salesforce)

Marketing automation platforms

Job description

Celigo, a modern integration and automation platform, is seeking a Strategic Alliance Marketer to lead co-marketing with top technology partners. You’ll align Celigo’s demand gen, content, PMM, and field teams around alliance goals and drive net-new pipeline.

You’ll craft partner-centric messaging, oversee co-marketing budgets, and enable partner sales with tailored materials for each audience. A strategic, cross-functional leader thrives here.