Strategic Partner Marketing Lead

Coinscapture; Northern (KY); Hybrid; USD 83,000 - 122,000; Full time

Job summary

6sense is seeking a Partner Marketing Manager to convert strategic partnerships into measurable pipeline, building co-marketing programs and activation strategies that showcase 6sense with its key partners.

This role is ideal for someone who wants to own a meaningful part of how 6sense grows, sitting at the intersection of deep relationships and disciplined execution in a fast-paced environment.

Qualifications

• 5+ years in B2B marketing, with at least 2 years in field marketing or partner/alliances marketing.
• Experience working with external partner stakeholders and presenting to leadership.
• Knowledge of measuring partner marketing impact and attribution.

Responsibilities

• Build and run co-marketing programs with strategic partners, from end to end: partner alignment, asset development, campaign execution, field activation, and measurement. Own the pipeline contribution from partner marketing activity and be accountable for reporting it clearly.
• Joint Go-to-Market Programs: Own the partner presence at key industry events, co-hosted webinars, and joint field programs; coordinate logistics, messaging, and follow-up for pipeline activation.
• Joint Events and Activations: Serve as primary marketing counterpart to partner teams at key accounts; build working relationships with partner counterparts and enable joint events.
• Partner Relationships: Define success for partner marketing and communicate results to leadership and BD stakeholders.
• Partner Marketing Metrics: Track pipeline generation and attribution from co-marketing efforts.
• Performance Measurement: Measure impact of programs on revenue and pipeline growth.
• Partner-Sourced Pipeline: Capture partner-sourced leads and joint content/events.
• Partner Marketing Engagement: Assess enablement materials usage and field feedback.
• Enablement Adoption: Ensure on-time delivery of co-marketing programs and strengthen partner relationships.
• Program Execution Quality: Maintain discipline to finish programs across approvals and teams.

Skills

B2B marketing

Field marketing

Alliance marketing

Ecosystem marketing

Job description

6sense is seeking a Partner Marketing Manager to convert strategic partnerships into measurable pipeline, building co-marketing programs and activation strategies that showcase 6sense with its key partners.

This role is ideal for someone who wants to own a meaningful part of how 6sense grows, sitting at the intersection of deep relationships and disciplined execution in a fast-paced environment.